logline

Apply this skill when:

• Distilling a story to its essential hook
• Preparing pitch materials
• Testing if a concept is clear and compelling
• Marketing a screenplay

A logline (also called a "hook") is a one to two sentence description of your movie that captures the essence of the story in a way that makes people want to see it.

Per WTFB methodology, every effective hook contains these four elements:

1. Characters

• Who are they?
• What do they want?
• What are their goals?

2. Conflict

• What is the main obstacle to achieving their goal?
• Who or what opposes them?

3. Setting

• Time period
• Genre
• Style/tone

4. Action

• What exciting things happen?
• Never be boring!

```

[ADJECTIVE] [PROTAGONIST TYPE] must [GOAL/ACTION]

when [INCITING INCIDENT/CONFLICT],

or else [STAKES].

```

Alternative Formula

```

When [SETUP], a [PROTAGONIST] must [OBJECTIVE]

before [ANTAGONIST] [THREAT].

```

Genre-Specific Formula

```

A [GENRE] about [PROTAGONIST] who [SITUATION]

until [CATALYST] forces them to [ACTION]

against [ANTAGONIST/OBSTACLE].

```

Raiders of the Lost Ark

"An archeologist is hired by the U.S. government to find the Ark of the Covenant before the Nazis."

Breakdown:

• Character: Archeologist (implies adventure, intelligence)
• Conflict: Race against Nazis
• Setting: Implied WWII era, adventure genre
• Action: "Find" + competing with Nazis = excitement

Gladiator

"A Roman general is betrayed and his family killed by an insane emperor. Now a gladiator, he comes to Rome for revenge."

Breakdown:

• Character: Roman general (status, skill)
• Conflict: Betrayal, loss, revenge against emperor
• Setting: Roman era, epic drama
• Action: Gladiator combat, revenge journey

Step 1: Core Elements

```

PROTAGONIST: ___________________________________

(Be specific: not "a man" but "a disgraced surgeon")

GOAL: ___________________________________

(What do they actively pursue?)

ANTAGONIST/OBSTACLE: ___________________________________

(Person, force, or circumstance opposing them)

STAKES: ___________________________________

(What happens if they fail?)

UNIQUE ELEMENT: ___________________________________

(What makes THIS story different?)

```

Step 2: Draft Loglines

Draft 1 (Basic):

```

___________________________________________________

___________________________________________________

```

Draft 2 (Add specificity):

```

___________________________________________________

___________________________________________________

```

Draft 3 (Add stakes):

```

___________________________________________________

___________________________________________________

```

Final Logline:

```

___________________________________________________

___________________________________________________

```

Must Have

• [ ] Protagonist clearly identified
• [ ] Goal/objective stated
• [ ] Conflict/obstacle present
• [ ] Implies genre
• [ ] One to two sentences maximum
• [ ] Creates desire to know more

Should Have

• [ ] Unique hook or twist
• [ ] Stakes implied or stated
• [ ] Active voice (character DOES something)
• [ ] Specific rather than vague

Must Avoid

• [ ] No questions ("What if...?")
• [ ] No character names (unless famous)
• [ ] No theme statements
• [ ] No backstory
• [ ] No "and then" chains

| Mistake | Example | Fix |

|---------|---------|-----|

| Too vague | "A man faces challenges" | "A retired hitman hunts the men who killed his dog" |

| Too long | Multiple sentences | Cut to one powerful sentence |

| No conflict | "A woman discovers her past" | "A woman must confront the cult that raised her" |

| Passive | "A story about love" | "A dying man races to reconnect with his estranged daughter" |

| Lists events | "First X, then Y, then Z" | Focus on central conflict |

| Theme not story | "An exploration of grief" | "A widow must solve her husband's murder" |

Action/Thriller

• Emphasize physical stakes and ticking clock
• "Must stop X before Y happens"

Comedy

• Hint at the comedic situation or irony
• Include the fish-out-of-water element

Drama

• Focus on internal conflict made external
• Emphasize emotional stakes

Horror

• Establish the threat
• Imply isolation or helplessness

Romance

• Show the obstacle to love
• Include what makes this couple unique

Share your logline and ask:

1. Do they understand the genre?
2. Do they know who the protagonist is?
3. Can they identify the conflict?
4. Do they want to know what happens?
5. Can they picture the movie?

If "no" to any, revise.

• [ ] Logline is 25 words or fewer
• [ ] Protagonist is specific and interesting
• [ ] Goal is clear and active
• [ ] Conflict/obstacle is compelling
• [ ] Stakes are implied or stated
• [ ] Genre is clear
• [ ] Creates curiosity to see the film
• [ ] No character names used
• [ ] Active voice throughout