🎯Skills8
Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content.
Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution.
A library of creative mechanics — the structural patterns that define how an ad constructs meaning between its hook, visuals, and narrative.
Reference library of 35+ hook and headline tactic types. Use this when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type.
Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document.
A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both).
Analyzes positive customer reviews to surface deep customer insights for ad copy.
A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll.