marketing-copy

| Element | Approach |

|---------|----------|

| HEADLINE | Contrarian hook + specific promise |

| SUBHEAD | Specifics + proof + friction reducer |

| BODY | Short paragraphs, operator voice |

| PROOF | Numbers > testimonials > claims |

| CTA | Action verb + what they get + → |

• TONE: Smart friend who built it themselves
• AVOID: Corporate jargon, guru hype, vague language
• ALWAYS: Specificity, systems thinking, proof
• NEVER: Inflated claims, fake scarcity, fluff

1. Contrarian Educator

• Use "boring" as antidote to shiny object syndrome
• Focus on compound growth while operating on bleeding edge
• Challenge conventional wisdom with data and logic

2. Direct Response DNA

• Long-form when needed, speak to ONE person
• Clear CTAs that tell them exactly what to do
• Benefit-driven, story-led, objection-handling
• Every sentence earns the next sentence

3. Systems Over Hacks

• Workflows > tactics, automation > manual
• "Build once, distribute forever" mindset
• Show the system, not just the result

4. Creator-First Language

• Real person sharing discoveries, not corporate brand
• Include vulnerabilities, learning moments, specific examples
• Write like you're texting a smart friend

When creating full landing pages, use this 8-section structure:

1. HERO

• Eyebrow → Headline → Subheadline → CTA → Trust Signals
• Job: Get email or get scroll

2. SUCCESS (conditional - post-signup)

• Checkmark → Confirmation → Deliverable list
• Job: Kill Buyer's remorse

3. PROBLEM-AGITATE

• 3 problems with agitation → Personal transition
• Job: Make status quo painful

4. VALUE STACK

• 4 tiers descending → Total value → Your price
• Job: Make saying no feel stupid

5. SOCIAL PROOF

• Header → 3 testimonials with specific results
• Job: Let others convince them

6. TRANSFORMATION

• 4 stages: Quick win → Compound → Advantage → 10x
• Job: Make outcome tangible

7. SECONDARY CTA

• Anchor stack → Question headline → "Yes" button
• Job: Catch the scrollers

8. FOOTER

• Logo → Nav → Legal → Social
• Job: Professional legitimacy

1. Gather Context: Ask about target audience, product/service, proof points, and desired action
2. Apply Framework: Use the Elevated Direct Response principles
3. Generate Options: Provide multiple variations when appropriate
4. Optimize: Focus on specificity and conversion

• Who is the target audience (be specific)?
• What specific problem does this solve?
• What proof points/numbers can we use?
• What's the primary CTA/desired action?
• What objections might they have?