🎯

sales-email-sequence

🎯Skill

from az9713/ai-co-writing-claude-skills

VibeIndex|
What it does

sales-email-sequence skill from az9713/ai-co-writing-claude-skills

sales-email-sequence

Installation

Install skill:
npx skills add https://github.com/az9713/ai-co-writing-claude-skills --skill sales-email-sequence
1
AddedJan 29, 2026

Skill Details

SKILL.md

Create high-converting email sequences for sales, launches, and nurture campaigns. Use when the user needs email sequences, drip campaigns, launch emails, or automated email workflows.

Overview

# Sales Email Sequence Creator

Create email sequences that nurture leads, build trust, and drive conversions while maintaining authentic voice and providing genuine value.

Before Writing

  1. Read context profiles:

- /context/voice-dna.json - Match authentic voice

- /context/icp.json - Understand audience pain points and language

- /context/business-profile.json - Know the offer details

  1. Gather sequence details:

- What's being sold/promoted?

- What triggers the sequence?

- How many emails?

- What's the timeline?

Sequence Types

Type 1: Welcome Sequence (5-7 emails)

Purpose: Introduce yourself, deliver value, build relationship

```

Email 1 (Day 0): Welcome + Deliver lead magnet

Email 2 (Day 1): Your story + why you do this

Email 3 (Day 3): Quick win / valuable tip

Email 4 (Day 5): Common mistake to avoid

Email 5 (Day 7): Case study or social proof

Email 6 (Day 10): Introduce your solution (soft pitch)

Email 7 (Day 14): Direct offer + CTA

```

Type 2: Launch Sequence (7-10 emails)

Purpose: Build anticipation, handle objections, drive sales

```

Email 1: Announcement / Coming soon

Email 2: The problem deep-dive

Email 3: The solution reveal

Email 4: Social proof / case studies

Email 5: Cart open + full details

Email 6: FAQ / objection handling

Email 7: Bonus announcement

Email 8: Last chance (24hr warning)

Email 9: Final hours

Email 10: Cart closed + waitlist

```

Type 3: Nurture Sequence (Ongoing)

Purpose: Stay top of mind, provide value, maintain relationship

  • Educational content
  • Behind-the-scenes
  • Curated resources
  • Personal stories
  • Industry insights

Type 4: Re-engagement Sequence (3-5 emails)

Purpose: Win back inactive subscribers

```

Email 1: "We miss you" + best content

Email 2: "What changed?" + survey

Email 3: Special offer for returning

Email 4: Last chance before removal

Email 5: Goodbye (triggers unsubscribe cleaning)

```

Email Structure Template

Subject Line

  • Under 50 characters ideal
  • Create curiosity or urgency
  • Avoid spam triggers
  • Test variations

Preview Text

  • 40-100 characters
  • Complements subject line
  • Adds context or curiosity

Email Body

```

[HOOK - First line that pulls them in]

[STORY/CONTEXT - Why this matters now]

[VALUE - The insight, tip, or content]

[BRIDGE - Connection to offer/CTA]

[CTA - Clear single action]

[SIGNATURE]

[P.S. - Optional second hook or CTA]

```

Writing Guidelines

Subject Line Formulas

  • Question: "Are you making this mistake?"
  • Number: "3 ways to [achieve result] this week"
  • Curiosity: "I wasn't going to share this..."
  • Direct: "[First name], your [thing] is ready"
  • Story: "The $50k lesson I learned the hard way"
  • Urgency: "24 hours left"
  • Personal: "Quick question for you"

Email Best Practices

  • One idea per email
  • Short paragraphs (1-3 lines)
  • Conversational tone
  • Single clear CTA
  • Mobile-friendly formatting
  • Personalization tokens
  • Reply-worthy content

What to Avoid

  • Multiple CTAs competing
  • Walls of text
  • Over-designed HTML
  • Spam trigger words
  • Generic greetings
  • Unclear value proposition
  • Missing unsubscribe

Output Format

For each email in the sequence, provide:

```

---

EMAIL [NUMBER]: [Name/Purpose]

Send: [Timing - e.g., "Day 3" or "24 hours after Email 2"]

---

Subject: [Subject line]

Preview: [Preview text]

---

[Full email body]

---

CTA Button: [Button text]

Link: [Where it goes]

Notes: [Any strategic notes about this email]

```

Sequence Creation Process

Step 1: Define the Goal

Ask:

  • "What action do you want subscribers to take?"
  • "What's the offer or end goal?"
  • "What objections need to be handled?"
  • "What's the timeline?"

Step 2: Map the Journey

  • Identify emotional progression
  • Plan value delivery
  • Place strategic CTAs
  • Build in social proof

Step 3: Write Each Email

  • Follow the structure
  • Maintain voice consistency
  • Build on previous emails
  • Escalate appropriately

Step 4: Review Sequence

Checklist:

  • [ ] Clear progression/story arc
  • [ ] Consistent voice throughout
  • [ ] Value in every email
  • [ ] Objections addressed
  • [ ] Social proof included
  • [ ] CTAs are clear
  • [ ] Timing makes sense
  • [ ] Mobile-friendly format