kdp-listing-optimizer

| Element | Limit | Impact |

|---------|-------|--------|

| Title | 200 chars | SEO + Click-through |

| Subtitle | 200 chars | Keywords + Clarity |

| Description | 4,000 chars | Conversion |

| Backend Keywords | 7 × 50 chars | Discoverability |

| Author Bio | 2,000 chars | Trust |

| Editorial Reviews | 1,200 chars each | Social Proof |

Structure: [Primary Keyword]: [Promise/Benefit] - [Differentiator]

Examples:

```

❌ Weak: "My Book About Marketing"

✅ Strong: "Digital Marketing Mastery: The Step-by-Step System to Generate Leads and Sales Online - Even If You're Starting From Zero"

```

Title Checklist:

• [ ] Primary keyword in first 5 words
• [ ] Clear benefit or outcome
• [ ] Specific (numbers, timeframes, audiences)
• [ ] Under 80 characters for mobile display

Write descriptions using the PASTOR formula:

P - Problem

```

Open with the reader's pain point. Use "you" language.

Example:

"You've tried every diet, read every book, and still can't lose those last 20 pounds. The frustration of watching the scale refuse to budge—despite doing everything 'right'—is exhausting."

```

A - Amplify

```

Make the problem feel urgent. What happens if unsolved?

Example:

"Every year that passes makes it harder. Your metabolism slows. Your energy drops. And that dream of feeling confident in your own skin fades further away."

```

S - Story/Solution

```

Introduce yourself and your solution.

Example:

"After 15 years as a registered dietitian and helping 10,000+ clients, I discovered something surprising: the problem isn't willpower—it's your approach."

```

T - Transformation

```

Paint the picture of success. What will life look like?

Example:

"Imagine waking up energized. Fitting into clothes you haven't worn in years. Having people ask what your secret is."

```

O - Offer

```

Explain what's in the book. Use bullet points.

Example:

"Inside this book, you'll discover:

• The 3 metabolism myths keeping you stuck (and what to do instead)

• My proven 4-week reset protocol used by 10,000+ clients

• 50+ recipes that taste amazing AND burn fat

• The exact meal timing strategy that maximizes results"

```

R - Response

```

Clear call-to-action.

Example:

"Scroll up and click 'Buy Now' to start your transformation today. Your future self will thank you."

```

Amazon allows limited HTML in descriptions:

```html

Section Header

Paragraph text goes here.

Bold text

Italic text

Line break

• Bullet point

```

Optimal Description Structure:

```html

Are You Tired of [PROBLEM]?

[Problem paragraph - 2-3 sentences]

What If There Was a Better Way?

[Solution intro - 2-3 sentences]

Inside This Book, You'll Discover:

• [Benefit 1] - [Brief explanation]
• [Benefit 2] - [Brief explanation]
• [Benefit 3] - [Brief explanation]
• [Benefit 4] - [Brief explanation]
• [Benefit 5] - [Brief explanation]

Who Is This Book For?

[Target audience description]

About the Author

[Brief credibility statement]

Ready to [TRANSFORMATION]?

Scroll up and click "Buy Now" to get started today!

```

The 7-Keyword Framework

Amazon allows 7 keyword phrases (50 chars each). Optimize each slot:

| Slot | Strategy | Example |

|------|----------|---------|

| 1 | Main topic + audience | marketing book entrepreneurs |

| 2 | Problem keywords | lead generation struggling |

| 3 | Solution keywords | sales funnel automation |

| 4 | Comparison keywords | alternative to expert secrets |

| 5 | Format keywords | guide workbook exercises |

| 6 | Audience demographics | small business owner startup |

| 7 | Related topics | social media facebook ads |

Keyword Rules

✅ DO:

• Use all 350 characters (7 × 50)
• Separate phrases with spaces
• Include misspellings people search
• Use singular and plural forms

❌ DON'T:

• Repeat title/subtitle words
• Use competitor brand names
• Include "book," "kindle," "ebook"
• Use quotation marks or punctuation

If Brand Registered, create A+ Content with 5-7 modules:

Recommended Module Order

1. Hero Banner - Book cover + tagline
2. About the Author - Photo + credibility
3. What You'll Learn - 3-5 key takeaways
4. Book Preview - Table of contents or chapter preview
5. Testimonials - 2-3 reader quotes
6. Comparison Chart - Your book vs. alternatives
7. CTA Banner - Final push to purchase

A+ Content Specs

| Module Type | Image Size | Text Limit |

|-------------|------------|------------|

| Standard Image | 970 × 600 px | None |

| Header | 970 × 300 px | None |

| Comparison Chart | 150 × 150 px icons | 250 chars/cell |

| Standard Text | N/A | 6,000 chars |

Above-the-Fold Checklist

First 300 characters of description = highest impact

• [ ] Hook in first sentence
• [ ] Specific number or stat
• [ ] Clear target audience
• [ ] Immediate benefit promise

Social Proof Elements

| Element | Where | Impact |

|---------|-------|--------|

| Review quotes | Editorial Reviews | High |

| Credentials | Author Bio | High |

| Numbers served | Description | Medium |

| Awards/features | Editorial Reviews | Medium |

```markdown

TITLE (80 chars ideal):

[Keyword]: [Specific Promise] for [Audience]

SUBTITLE (80 chars ideal):

The [Framework/System] to [Outcome] in [Timeframe]

DESCRIPTION (2,500-3,500 chars optimal):

├── Hook (problem) - 150 chars

├── Amplify pain - 200 chars

├── Solution intro - 200 chars

├── "What you'll learn" bullets - 800 chars

├── Target audience - 200 chars

├── Author credibility - 200 chars

└── CTA - 100 chars

KEYWORDS (7 × 50 chars):

Slot 1: [topic] [audience] [format]

Slot 2: [problem] [pain point]

Slot 3: [solution] [outcome]

Slot 4: [comparison] [alternative]

Slot 5: [format] [style] [approach]

Slot 6: [demographic] [role]

Slot 7: [related] [adjacent topics]

```

• Keyword analyzer: See scripts/keyword_analyzer.py
• Description validator: See scripts/description_validator.py