influencer-outreach-template

Personalization Approach

• Deep research into recent content and engagement patterns
• Lead with mutual benefits rather than brand-only needs
• Match communication style to influencer's voice
• Time outreach around posting schedules
• Reference specific content to show genuine familiarity

Campaign Hierarchy

1. Warm introduction with specific content reference
2. Clear collaboration benefits presentation
3. Timeline and compensation details
4. Non-aggressive follow-up sequence

```yaml

High-Performing Subjects:

personal_connection:

- "Loved your [specific post/video] about [topic] 💡"

- "Your [recent content] inspired this collaboration idea"

- "Quick question about your [topic] content"

mutual_value:

- "Quick collab idea for [influencer name] x [brand name]"

- "[Brand] + [Influencer] = perfect match?"

- "Partnership opportunity aligned with your [niche]"

social_proof:

- "[Mutual connection] suggested we connect"

- "Following up from [industry event/platform]"

- "[Similar influencer] loved working with us"

curiosity:

- "Your [content type] style = perfect fit for [brand/campaign]"

- "Something special for your [audience type] followers"

- "Exclusive opportunity for [niche] creators"

Avoid:

- Generic "Collaboration Opportunity" subjects

- ALL CAPS or excessive punctuation

- Clickbait or misleading promises

- Overly long subject lines (>50 chars)

```

Nano/Micro-Influencer (1K-100K)

```markdown

Subject: Loved your [specific recent content] 🌟

Hi [First Name],

I've been following your content for a while, and your [recent post about X]

really resonated with me. The way you [specific detail] was spot-on.

I'm [Your Name] from [Brand], and I think your authentic approach to

[their niche] would be a perfect fit for our community.

We'd love to collaborate with you on a [campaign type]:

📦 What we're offering:

• [Product/service] valued at $[X]

• [Compensation amount or "negotiable based on deliverables"]

• [Affiliate commission X%] on sales through your link

• Long-term partnership potential

📸 What we're looking for:

• [Number] [post type] featuring [product/campaign]

• Authentic review sharing your honest experience

• [Timeline expectations]

Would you be interested in chatting about this? I'd love to share more

details and hear your creative ideas.

Best,

[Your Name]

[Title] | [Brand]

[Calendar link or email]

```

Macro-Influencer (100K-1M)

```markdown

Subject: Partnership Proposal: [Brand] x [Influencer Name]

Hi [First Name],

Your [specific content piece] perfectly captures what we stand for at [Brand]

– [shared value/mission]. Your audience's engagement with your [content type]

shows genuine connection that we deeply respect.

The Opportunity:

[Brand] is launching [campaign/product], and your voice would add authentic

credibility that paid ads simply can't replicate.

Collaboration Details:

| Component | Details |

|-----------|---------|

| Campaign | [Campaign name/theme] |

| Timeline | [Start - End dates] |

| Deliverables | [X posts, Y stories, Z video] |

| Compensation | $[Base fee] + [Performance bonus structure] |

| Exclusivity | [Category/timeline] |

Why [Influencer Name]:

• Your [specific audience demographic] aligns with our target market
• Your content about [topic] demonstrates expertise we value
• [Specific engagement metric] shows genuine audience connection

I'd love to schedule a 15-minute call to discuss creative direction and

answer any questions. Would [Day] or [Day] work for you?

[Calendar booking link]

Looking forward to potentially creating something amazing together.

Best regards,

[Your Name]

[Title] | [Brand]

[Phone] | [Email]

```

Celebrity/Mega-Influencer (1M+)

```markdown

Subject: [Brand] Partnership Proposal for [Influencer Name]

Dear [Manager/Agent Name] and [Influencer Name],

[Brand] respectfully submits this partnership proposal for [Influencer Name]'s

consideration.

Executive Summary:

[Brand] ([brief description, key metrics]) seeks to partner with [Influencer]

for our [Campaign Name] launching [Date]. This campaign aligns with

[Influencer]'s established values around [shared values].

Proposed Partnership:

Campaign Period: [Dates]

Total Compensation: $[Amount] + [Performance incentives]

Content Deliverables: [Detailed breakdown]

Usage Rights: [Scope and duration]

Exclusivity: [Terms]

Strategic Fit:

[2-3 paragraphs explaining why this partnership makes sense, including:

• Audience overlap data
• Brand values alignment
• Previous successful collaborations in similar space]

Next Steps:

We're prepared to discuss terms at your earliest convenience. Please find

attached our detailed proposal deck and brand guidelines.

Contact: [Name], [Title]

Email: [Email] | Phone: [Phone]

Respectfully,

[Signature]

```

Follow-Up #1 (Day 3-5)

```markdown

Subject: Re: [Original subject line]

Hi [First Name],

I wanted to follow up on my previous email about collaborating on [campaign].

I know your inbox is probably overflowing, so I wanted to quickly add that

we've just [new relevant development - product launch, campaign update,

social proof].

If now isn't the right time, no worries at all – I'd love to stay connected

for future opportunities.

Best,

[Your Name]

```

Follow-Up #2 (Day 10-14)

```markdown

Subject: Quick resource for your [topic] content

Hi [First Name],

I came across [relevant industry resource/trend/data] and immediately

thought of your content about [their topic]. Thought you might find it

useful: [link]

If our [Brand] collaboration isn't the right fit, I completely understand.

If you'd prefer not to receive outreach, just let me know.

Either way, keep creating amazing [content type] – your community clearly

appreciates it!

Cheers,

[Your Name]

```

Final Follow-Up (Day 21-28)

```markdown

Subject: Closing the loop on [Brand] partnership

Hi [First Name],

This will be my last follow-up about our [campaign] collaboration.

Quick recap of the opportunity:

• [Key benefit 1]

• [Key benefit 2]

• [Key benefit 3]

If you'd like to explore this now or in the future, I'm here. If not,

thanks for your time, and I'll continue enjoying your content!

Best,

[Your Name]

```

```yaml

Rate Benchmarks:

nano_1k_10k:

instagram_post: "$10-100"

instagram_story: "$5-50"

tiktok_video: "$25-200"

youtube_mention: "$50-250"

micro_10k_100k:

instagram_post: "$100-1,000"

instagram_story: "$50-250"

tiktok_video: "$200-2,500"

youtube_integration: "$500-5,000"

macro_100k_1m:

instagram_post: "$1,000-10,000"

instagram_story: "$250-1,000"

tiktok_video: "$2,500-25,000"

youtube_dedicated: "$5,000-50,000"

mega_1m_plus:

instagram_post: "$10,000+"

tiktok_video: "$25,000+"

youtube_dedicated: "$50,000+"

Premium Adjustments:

video_content: "+50-100%"

usage_rights: "+20-40%"

exclusivity: "+30-60%"

whitelisting: "+20-30%"

rush_delivery: "+25-50%"

```

Handling Rate Pushback

```markdown

"I appreciate you sharing your standard rates. Based on our campaign scope

of [deliverables] and the [X-month] partnership duration, we can offer

$[counter-amount]. This also includes:

• [Additional benefit 1]

• [Additional benefit 2]

• Performance bonus up to $[X] based on [metric]

Would this structure work for you?"

```

Requesting Lower Rates

```markdown

"Thank you for the rate card. Our budget for this campaign is $[amount],

but we're really excited about working with you specifically because

[genuine reason].

Could we explore:

• Reduced deliverables that fit our budget?

• Affiliate commission to supplement the base rate?

• A trial collaboration with potential for larger paid partnership?

We want to find something that works for both of us."

```

```yaml

Campaign Brief:

Overview:

brand: "[Brand Name]"

campaign_name: "[Campaign Title]"

dates: "[Start] - [End]"

contact: "[Name, Email, Phone]"

Objectives:

primary: "[Awareness/Consideration/Conversion]"

kpis:

- "Impressions: [Target]"

- "Engagement Rate: [Target]%"

- "Link Clicks: [Target]"

- "Conversions: [Target]"

Product/Service:

name: "[Product Name]"

key_features:

- "[Feature 1]"

- "[Feature 2]"

unique_value: "[Why it's special]"

link: "[URL]"

Creative Direction:

tone: "[Authentic, Educational, Fun, Inspirational]"

visual_style: "[Description or mood board link]"

must_include:

- "[Key message 1]"

- "[Key message 2]"

- "@[brand_handle]"

- "[Required hashtags]"

- "Disclosure: #ad or #sponsored"

avoid:

- "[Competitor mentions]"

- "[Specific claims we can't make]"

- "[Off-brand content types]"

example_content: "[Links to examples we like]"

Deliverables:

- type: "[Post/Story/Reel/Video]"

platform: "[Platform]"

quantity: "[Number]"

deadline: "[Date]"

approval_process:

- "Submit concept by [Date]"

- "Brand review: 48 hours"

- "Revisions if needed: 24 hours"

- "Final approval"

- "Post within [window]"

Compensation:

base_fee: "$[Amount]"

payment_terms: "[50% upfront, 50% on completion]"

bonus: "[Performance incentive details]"

product_value: "$[Amount]"

Usage_Rights:

duration: "[X months/perpetual]"

platforms: "[Where brand can use content]"

paid_amplification: "[Yes/No - boosting rights]"

```

```yaml

Metrics to Request:

reach:

- Impressions

- Unique viewers

- Reach by demographics

engagement:

- Likes, comments, shares, saves

- Engagement rate

- Comment sentiment

conversion:

- Link clicks (UTM tracked)

- Promo code usage

- Affiliate sales

- Sign-ups/conversions

brand_impact:

- Brand mention sentiment

- Follower growth

- DM inquiries

Reporting Template:

"Please provide analytics screenshot within 48-72 hours of posting showing:

- Total reach/impressions

- Engagement breakdown

- Link clicks (if applicable)

- Story views and interactions"

```

1. Research first — изучите контент перед outreach
2. Personalize everything — generic emails не работают
3. Lead with value — что получит инфлюенсер?
4. Clear expectations — конкретные deliverables и сроки
5. Professional follow-ups — не более 3 follow-up писем
6. Fair compensation — уважайте их работу и ставки