🎯

seo-visibility-expert

🎯Skill

from erichowens/some_claude_skills

What it does

seo-visibility-expert skill from erichowens/some_claude_skills

📦

Part of

erichowens/some_claude_skills(148 items)

seo-visibility-expert

Installation

Add MarketplaceAdd marketplace to Claude Code

/plugin marketplace add erichowens/some_claude_skills

Install PluginInstall plugin from marketplace

/plugin install adhd-design-expert@some-claude-skills

Install PluginInstall plugin from marketplace

/plugin install some-claude-skills@some-claude-skills

git cloneClone repository

git clone https://github.com/erichowens/some_claude_skills.git

Claude Desktop ConfigurationAdd this to your claude_desktop_config.json

{
  "mcpServers": {
    "prompt-learning": {
      "command": "npx",
      "args...

📖 Extracted from docs: erichowens/some_claude_skills

Need more details? View full documentation on GitHub →

15Installs

Last UpdatedJan 23, 2026

View on GitHub Back to Skills

Skill Details

SKILL.md

Comprehensive SEO, discoverability, and AI crawler optimization for web projects. Use for technical SEO audits, llms.txt/robots.txt setup, schema markup, social launch strategies (Product Hunt, HN, Reddit), and Answer Engine Optimization (AEO). Activate on 'SEO', 'discoverability', 'llms.txt', 'robots.txt', 'Product Hunt', 'launch strategy', 'get traffic', 'be found', 'search ranking'. NOT for paid advertising, PPC campaigns, or social media content creation (use marketing skills).

Overview

# SEO & Visibility Expert

Get your web projects discovered by both traditional search engines AND AI systems.

Quick Start

Create llms.txt at site root → AI crawlers find your content
Add JSON-LD schema → Rich snippets in search results
Verify robots.txt → Allow good bots, block bad ones
Generate sitemap.xml → Help crawlers index everything
Check Core Web Vitals → PageSpeed Insights score >90
Add Open Graph tags → Beautiful social previews

When to Use

Use for:

Technical SEO audits and fixes
llms.txt for AI crawlers
Schema.org/JSON-LD structured data
Launch strategies (Product Hunt, HN, Reddit)
Core Web Vitals optimization

NOT for:

Paid advertising/PPC campaigns
Social media content creation
Email marketing campaigns

The Modern Discovery Stack

```

┌─────────────────────────────────────────────┐

│ AI ANSWER ENGINES │

│ ChatGPT, Claude, Perplexity, Google AI │

│ → llms.txt, structured data, AEO │

├─────────────────────────────────────────────┤

│ TRADITIONAL SEARCH │

│ Google, Bing, DuckDuckGo │

│ → Technical SEO, content, backlinks │

├─────────────────────────────────────────────┤

│ SOCIAL DISCOVERY │

│ Product Hunt, HN, Reddit, Twitter/X │

│ → Launch timing, community, narratives │

└─────────────────────────────────────────────┘

```

Technical SEO Essentials

Metadata Must-Haves

```html

Primary Keyword | Brand Name

```

URL Rules

Lowercase, hyphen-separated
Include primary keyword
Keep under 60 characters
No query parameters for content pages

AI Crawler Optimization (AEO)

llms.txt Quick Template

```markdown

# Your Site Name

> Brief tagline describing what you do

Overview

2-3 sentences for AI systems.

Key Features

Feature 1: Description
Feature 2: Description

Documentation

[Getting Started](/docs/getting-started)
[API Reference](/docs/api)

```

robots.txt for AI Era

```

# AI Crawlers - Allow them!

User-agent: GPTBot

Allow: /

User-agent: Claude-Web

Allow: /

User-agent: PerplexityBot

Allow: /

# Sitemaps

Sitemap: https://yoursite.com/sitemap.xml

```

Decision tree:

Want AI to reference your content? → Allow GPTBot, Claude-Web
Training data concerns? → Disallow Google-Extended

Social Launch Quick Guide

Product Hunt

Launch at 12:01 AM PST exactly
Best days: Tuesday, Wednesday, Thursday
Never ask for upvotes directly → "Would love your feedback!"
See references/launch-checklists.md for full checklist

Hacker News

Post 6-8 AM PST, Tuesday-Thursday
Title: Show HN: [Tool] – [Plain English description]
Be technical, humble, genuine
Respond to every comment

Participate before promoting (90/10 rule)
Find niche subreddits for your domain
r/SideProject, r/webdev, r/InternetIsBeautiful

Core Web Vitals Targets

|--------|------|------------|------|

| LCP (Largest Contentful Paint) | <2.5s | 2.5-4s | >4s |

| INP (Interaction to Next Paint) | <200ms | 200-500ms | >500ms |

| CLS (Cumulative Layout Shift) | <0.1 | 0.1-0.25 | >0.25 |

Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (CLS)

Anti-Patterns

1. "Build It and They Will Come"

Symptom: Great product, zero traffic

Fix: Spend 50% of time on marketing/distribution

2. Ignoring AI Crawlers

Symptom: No llms.txt, blocking AI user agents

Fix: Create llms.txt, allow AI crawlers in robots.txt

3. Keyword Stuffing

Symptom: Unnatural keyword repetition

Fix: Write for humans first, keywords naturally

4. Launch and Abandon

Symptom: Big launch, then silence

Fix: Build in public, regular updates, consistent presence

5. No Schema Markup

Symptom: Plain search results, no rich snippets

Fix: Add JSON-LD for your content type (see references)

6. Ignoring Mobile

Symptom: Desktop-only testing

Fix: Mobile-first indexing is default. Test on devices.

Measurement

Free tools:

Google Search Console - Search performance
PageSpeed Insights - Core Web Vitals
Schema Validator - Structured data testing

Track these:

Organic search impressions/clicks
Referral traffic from social launches
Core Web Vitals scores
AI citations (search your brand in ChatGPT/Claude)

Reference Files

| File | Contents |

|------|----------|

| references/llms-txt-examples.md | Full llms.txt examples for SaaS, docs, OSS, blogs |

| references/schema-templates.md | JSON-LD templates for all content types |

| references/launch-checklists.md | Detailed checklists for PH, HN, Reddit |

---

Covers: Technical SEO | AI Crawler Optimization | Social Launch Strategy | Core Web Vitals | Schema Markup

Use with: content-marketer (content strategy) | web-design-expert (landing pages) | indie-monetization-strategist (conversion)

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