🎯

copywriting

🎯Skill

from hotriluan/alkana-dashboard

What it does

Generates high-converting copywriting using proven formulas, templates, and writing styles for headlines, emails, landing pages, and marketing content.

📦

Part of

hotriluan/alkana-dashboard(7 items)

copywriting

Installation

PythonRun Python server

python .claude/skills/copywriting/scripts/extract-writing-styles.py --list # List files

PythonRun Python server

python .claude/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style

📖 Extracted from docs: hotriluan/alkana-dashboard

Need more details? View full documentation on GitHub →

1Installs

AddedFeb 4, 2026

View on GitHub Back to Skills

Skill Details

SKILL.md

Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.

Overview

# Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

Writing headlines/subject lines, landing page copy, email campaigns
Social posts, product descriptions, CTA optimization, A/B variations
Applying custom writing styles from user documents

Writing Styles

Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

```bash

python .claude/skills/copywriting/scripts/extract-writing-styles.py --list # List files

python .claude/skills/copywriting/scripts/extract-writing-styles.py --style # Extract style

```

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

| Formula | Structure | Best For |

|---------|-----------|----------|

| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |

| PAS | Problem → Agitate → Solution | Email, sales pages |

| BAB | Before → After → Bridge | Testimonials, case studies |

| 4Ps | Promise → Picture → Proof → Push | Long-form sales |

| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |

| FAB | Feature → Advantage → Benefit | Product descriptions |

Headlines

Load: references/headline-templates.md

Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof

CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"

Workflows

| Workflow | Purpose | Use When |

|----------|---------|----------|

| references/workflow-cro.md | CRO optimization (25 principles) | Conversion optimization requests |

| references/workflow-enhance.md | Copy enhancement | Improving existing copy |

| references/workflow-fast.md | Quick copy generation | Simple, time-sensitive requests |

| references/workflow-good.md | Quality copy with research | High-stakes content |

References

| File | Purpose |

|------|---------|

| references/writing-styles.md | 30 writing styles quick reference |

| references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas |

| references/headline-templates.md | Headline patterns & templates |

| references/email-copy.md | Email copy patterns |

| references/landing-page-copy.md | Landing page structure |

| references/cta-patterns.md | CTA optimization |

| references/power-words.md | Power words by emotion |

| references/social-media-copy.md | Platform-specific copy |

| scripts/extract-writing-styles.py | Extract styles from multi-format files |

| templates/copy-brief.md | Creative brief template |

Agent Integration

Primary: copywriter | Related: brand-guidelines, content-marketing, email-marketing

Best Practices

Lead with benefit, not feature | 2. One CTA per piece
Specificity > vague claims | 4. Read aloud—if awkward, rewrite
Test headlines first | 6. Match copy to awareness level

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