strategic-storytelling

Claude uses this skill when:

• Writing product pitches
• Creating presentations
• Framing features as stories
• Building product narratives

1. Strategic Narrative Structure (Source: Andy Raskin)

Five-Act Structure:

1. Old World - How things used to be
2. Insight - What changed (why now?)
3. New World - What's now possible
4. Stakes - Win big or lose
5. Your Role - How you help them win

Example:

```markdown

# Pitch: [Product]

"For years, teams coordinated through email..."

"But remote work changed everything. What worked in office doesn't work distributed."

"Now, the best teams coordinate in real-time, asynchronously..."

"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."

"That's where [Product] comes in. We help teams..."

```

---

Template: Product Pitch

```markdown

# [Product Name]: [Tagline]

[How things used to work, pain points]

[What changed that makes this possible/necessary now]

[What's now possible, the opportunity]

[Win big or lose - why this matters]

[How we help you win in the new world]

• [Metric/testimonial]
• [Metric/testimonial]

[Clear call to action]

```

---

📖 Storytelling Checklist

Structure:

• [ ] Old world (relatable problem)
• [ ] Insight (why now)
• [ ] New world (vision)
• [ ] Stakes (urgency)
• [ ] Solution (your product)

Delivery:

• [ ] Customer is hero (not product)
• [ ] Emotional + logical
• [ ] Concrete examples
• [ ] Clear next steps

---

Andy Raskin:

> "The best product stories make the customer the hero, not your product."

Nancy Duarte:

> "The audience doesn't need to tune themselves to you—you need to tune your message to them."