brand-archetype-selection

Open your project in your IDE of choice (VS Code, Cursor, etc.) and open the integrated terminal.

1. Install Homebrew

```

/bin/bash -c "$(curl -fsSL https://raw.githubusercontent.com/Homebrew/install/HEAD/install.sh)"

```

2. Install Node.js

Node.js 18+ is required for MCP servers.

```

brew install node

```

3. Install Claude Code

```

brew install --cask claude-code

```

4. Install Claude Vibes

```bash

mkdir -p .taskmaster && printf '{\n "models": {\n "main": {\n "provider": "claude-code",\n "modelId": "opus"\n }\n }\n}\n' > .taskmaster/config.json && grep -qxF '.taskmaster/' .gitignore 2>/dev/null || echo '.taskmaster/' >> .gitignore && claude "/plugin marketplace add mike-coulbourn/claude-vibes"

```

5. Start Using Claude Vibes

Type /exit, then run claude again to load the plugin. Run /help to see your new commands.

Local Install (Alternative)

```

git clone https://github.com/mike-coulbourn/claude-vibes.git

```

Add as a local marketplace:

```

/plugin marketplace add ./claude-vibes

```

Team Installation

Add to your repository's .claude/settings.json for automatic team setup:

```json

{

"extraKnownMarketplaces": {

"claude-vibes": {

"source": {

"source": "github",

"repo": "mike-coulbourn/claude-vibes"

}

}

},

"enabledPlugins": {

"claude-vibes@claude-vibes": true

}

}

```

When team members trust the repository folder, the plugin installs automatically.

---

```

START → BUILD → SHIP → FIX → REFACTOR

↓ ↓ ↓ ↓ ↓

Plan Code Deploy Debug Evolve

```

Each phase has dedicated commands and agents designed for that stage of development.

---

🎨 00-BRAND (Brand Identity)

Create complete brand identities for startups. A structured workflow from discovery through final guidelines.

Commands:

#### Discovery Phase

| Command | Description |

|---------|-------------|

| /claude-vibes:00-BRAND/00-discover/01-discover-founder | Interactive founder discovery session |

| /claude-vibes:00-BRAND/00-discover/02-research-audience | Research and define target audience |

| /claude-vibes:00-BRAND/00-discover/03-audit-competitors | Audit competitor brands |

| /claude-vibes:00-BRAND/00-discover/04-name-brand | Finalize brand name with domain verification |

#### Strategy Phase

| Command | Description |

|---------|-------------|

| /claude-vibes:00-BRAND/01-strategy/01-define-purpose | Define purpose, mission, and vision |

| /claude-vibes:00-BRAND/01-strategy/02-define-values | Define differentiating core values |

| /claude-vibes:00-BRAND/01-strategy/03-define-positioning | Develop positioning strategy |

| /claude-vibes:00-BRAND/01-strategy/04-select-archetype | Select brand archetype |

| /claude-vibes:00-BRAND/01-strategy/05-define-voice | Define brand voice and personality |

#### Messaging Phase

| Command | Description |

|---------|-------------|

| /claude-vibes:00-BRAND/02-messaging/01-create-framework | Create messaging framework |

| /claude-vibes:00-BRAND/02-messaging/02-create-tagline | Create tagline options |

| /claude-vibes:00-BRAND/02-messaging/03-write-pitch | Write elevator pitch variations |

#### Visual Phase

| Command | Description |

|---------|-------------|

| /claude-vibes:00-BRAND/03-visual/01-set-direction | Create visual identity direction |

| /claude-vibes:00-BRAND/03-visual/02-choose-colors | Develop brand color palette |

| /claude-vibes:00-BRAND/03-visual/03-select-typography | Develop typography system |

#### Compile Phase

| Command | Description |

|---------|-------------|

| `/claude-v