🎯

user-journey-mapping

🎯Skill

from nickcrew/claude-ctx-plugin

What it does

Maps comprehensive user journeys by identifying actions, emotions, touchpoints, pain points, and improvement opportunities across each stage of the user experience.

📦

Part of

nickcrew/claude-ctx-plugin(60 items)

user-journey-mapping

Installation

PythonRun Python server

python examples/supersaiyan_demo.py # See it in action!

pip installInstall Python package

pip install claude-cortex

git cloneClone repository

git clone https://github.com/NickCrew/claude-cortex.git

pip installInstall Python package

pip install -e ".[dev]"

📖 Extracted from docs: nickcrew/claude-ctx-plugin

Need more details? View full documentation on GitHub →

1Installs

AddedFeb 4, 2026

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Skill Details

SKILL.md

Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.

Overview

# User Journey Mapping

Comprehensive guide to creating user journey maps that reveal pain points, opportunities, and emotional states across the entire user experience.

When to Use This Skill

Mapping end-to-end user experiences
Identifying conversion funnel drop-off points
Understanding emotional states during key interactions
Discovering optimization opportunities
Aligning teams around user perspective

Journey Map Components

1. Stages

Define the major phases users go through:

```

Awareness → Consideration → Decision → Onboarding → Usage → Advocacy

```

2. User Actions

What the user does at each stage:

Searches, browses, compares
Signs up, configures, learns
Uses features, seeks help
Shares, recommends, upgrades

3. Touchpoints

Where interaction happens:

Website, mobile app, email
Support chat, documentation
Social media, reviews
In-person, phone

4. Emotions

How users feel (use emoticons or scale):

```

😊 Delighted → 😐 Neutral → 😤 Frustrated → 😡 Angry

```

5. Pain Points

Where friction occurs:

Confusion, delays, errors
Missing information
Poor feedback
Technical issues

6. Opportunities

Where we can improve:

Quick wins
Major improvements
Innovation opportunities

Journey Map Template

```markdown

User Journey: [Persona Name] - [Goal]

Stage 1: [Stage Name]

User Goal: [What they're trying to achieve]

Actions:

[Action 1]
[Action 2]

Touchpoints: [Where interaction happens]

Emotions: [😊/😐/😤/😡] - [Why they feel this way]

Pain Points:

[Pain point with impact]

Opportunities:

[Opportunity with potential impact]

Metrics: [How we measure this stage]

---

[Repeat for each stage]

```

Example Journey Map

E-commerce Checkout Journey

|-------|-----------|------|----------|---------|--------------|

Best Practices

Do's

Base on real user research, not assumptions
Include both digital and non-digital touchpoints
Map emotional highs and lows
Quantify with metrics where possible
Involve cross-functional stakeholders

Don'ts

Don't map the ideal journey - map reality
Don't focus only on your touchpoints
Don't ignore competitor alternatives
Don't skip the "boring" stages
Don't create and forget - iterate

Integration with Design

Identify critical moments: Where do emotions shift?
Prioritize pain points: Impact × Frequency matrix
Design interventions: Targeted improvements
Measure success: Before/after metrics
Iterate: Journey maps are living documents

Resources

[Nielsen Norman Group Journey Mapping Guide](https://www.nngroup.com/articles/journey-mapping-101/)
[Service Design Tools](https://servicedesigntools.org/tools/customer-journey-map)