growth-at-scale

Before using this skill:

1. /dashboard shows consistent traffic growth (3+ weeks)
2. You know what's driving traffic (source analysis done)
3. Conversion is happening (users signing up/paying)
4. You're ready to invest time in growth infrastructure

If these aren't true, go back to experimentation with /announce, /post, /seo-baseline.

Activates the full growth stack:

1. Unified social posting - Multi-platform automation
2. Paid ads - Google, Meta, Twitter campaigns
3. Newsletter - Capture and nurture leads
4. Referral program - User-driven growth
5. Advanced analytics - Funnels, cohorts, attribution

Layer 1: MCP Servers (API Automation)

Add to ~/.claude/settings.json:

```json

{

"mcpServers": {

"google-ads": {

"command": "npx",

"args": ["-y", "@anthropic/mcp-google-ads"]

},

"meta-ads": {

"command": "npx",

"args": ["-y", "@anthropic/mcp-meta-ads"]

},

"social-media": {

"command": "npx",

"args": ["-y", "@anthropic/mcp-social-media"]

},

"hubspot": {

"command": "npx",

"args": ["-y", "@anthropic/mcp-hubspot"]

}

}

}

```

Layer 2: Unified Social API

Recommendation: Late (getlate.dev)

• Single API to 13+ platforms
• Developer-friendly
• Free tier generous

Alternative: Buffer API

Layer 3: Newsletter

Recommendation: Buttondown

• API-first
• Simple
• Great for developers

Alternative: ConvertKit/Kit

Layer 4: Referral Program

Recommendation: Dub Partners

• Also handles link tracking
• Modern API
• Good free tier

Alternative: GrowSurf, Rewardful

Layer 5: Advanced Analytics

Stack:

• PostHog - Product analytics, funnels, traffic (via pageviews)
• Stripe - Revenue
• Sentry - Errors

NOT in our stack: Vercel Analytics (no API/CLI/MCP - unusable)

`/social` - Unified Posting

```bash

/social post "content" --platforms twitter,linkedin,threads

/social schedule "content" --at "2pm tomorrow"

/social analytics --last 7d

```

`/ads` - Campaign Management

```bash

/ads status # All campaigns

/ads create google --budget 50 # New campaign

/ads pause meta campaign-123 # Pause campaign

/ads report --last 30d # Performance report

```

`/newsletter` - Email Campaigns

```bash

/newsletter draft "subject" # Create draft

/newsletter send draft-123 # Send to subscribers

/newsletter stats # Open/click rates

```

`/referral` - Referral Program

```bash

/referral setup # Configure program

/referral stats # Referral metrics

/referral payout # Process payouts

```

`/double-down` - Orchestrator

```bash

/double-down product-name

# Triggers full workflow:

# 1. Analyze traffic sources

# 2. Identify top converting channels

# 3. Suggest content to amplify

# 4. Set up newsletter capture

# 5. Consider ads for winning channels

# 6. Set up referral program

```

Ad Platform APIs

| Platform | API | MCP Server | Browser Fallback |

|----------|-----|------------|------------------|

| Google Ads | REST | Exists | Yes |

| Meta Ads | Marketing API | Exists | Yes |

| Twitter/X Ads | v2 API | Partial | Yes |

| LinkedIn Ads | REST | No | Yes |

| Reddit Ads | REST | No | Yes |

| TikTok Ads | REST | No | Yes |

Social Media APIs

| Platform | API | Notes |

|----------|-----|-------|

| Twitter/X | v2 API | Rate limited |

| LinkedIn | Marketing API | Requires approval |

| Instagram | Graph API | Via Meta |

| YouTube | Data API | For channel management |

| Threads | Via Instagram | Limited |

Unified Social APIs

| Service | Platforms | Free Tier |

|---------|-----------|-----------|

| Late | 13+ | Generous |

| Buffer | 6+ | Limited |

| Hootsuite | 8+ | No |

Newsletter APIs

| Service | API Quality | Developer Experience |

|---------|-------------|---------------------|

| Buttondown | Excellent | Best |

| ConvertKit | Good | Good |

| Mailchimp | Good | Complex |

| Substack | None | Manual only |

Referral/Affiliate APIs

| Service | Type | Notes |

|---------|------|-------|

| GrowSurf | Referral | Good API |

| Dub Partners | Referral + Links | Modern |

| Rewardful | Affiliate | Stripe integration |

| Trackdesk | Affiliate | Full featured |

For platforms without APIs:

```typescript

// Substack posting

mcp__claude-in-chrome__navigate to substack

mcp__claude-in-chrome__find "new post button"

mcp__claude-in-chrome__form_input with content

mcp__claude-in-chrome__computer click publish

// Product Hunt launch

mcp__claude-in-chrome__navigate to producthunt/posts/new

// Fill in form fields

// Schedule launch

```

Only activate growth-at-scale components when:

| Signal | Threshold | Action |

|--------|-----------|--------|

| Traffic growth | >50% WoW for 3 weeks | Consider ads |

| Conversion happening | >1% signup rate | Add newsletter capture |

| Users asking to share | Any | Add referral program |

| Organic social working | Engagement >5% | Automate posting |

Don't:

• Set up newsletter before you have traffic
• Run ads without knowing what converts
• Automate posting before establishing voice
• Add referral program without users

Do:

• Build on what's already working
• One channel at a time
• Measure everything
• Cut what doesn't work fast

• /dashboard - See traction first
• /announce - Manual launch posts
• /post - Manual social posts
• /brand-builder - Establish voice before automating