lead-research-assistant

• Finding potential customers or clients for your product/service
• Building a list of companies to reach out to for partnerships
• Identifying target accounts for sales outreach
• Researching companies that match your ideal customer profile
• Preparing for business development activities

1. Understands Your Business: Analyzes your product/service, value proposition, and target market
2. Identifies Target Companies: Finds companies that match your ideal customer profile based on:

- Industry and sector

- Company size and location

- Technology stack and tools they use

- Growth stage and funding

- Pain points your product solves

1. Prioritizes Leads: Ranks companies based on fit score and relevance
2. Provides Contact Strategies: Suggests how to approach each lead with personalized messaging
3. Enriches Data: Gathers relevant information about decision-makers and company context

Basic Usage

Simply describe your product/service and what you're looking for:

```

I'm building [product description]. Find me 10 companies in [location/industry]

that would be good leads for this.

```

With Your Codebase

For even better results, run this from your product's source code directory:

```

Look at what I'm building in this repository and identify the top 10 companies

in [location/industry] that would benefit from this product.

```

Advanced Usage

For more targeted research:

```

My product: [description]

Ideal customer profile:

• Industry: [industry]
• Company size: [size range]
• Location: [location]
• Current pain points: [pain points]
• Technologies they use: [tech stack]

Find me 20 qualified leads with contact strategies for each.

```

When a user requests lead research:

1. Understand the Product/Service

- If in a code directory, analyze the codebase to understand the product

- Ask clarifying questions about the value proposition

- Identify key features and benefits

- Understand what problems it solves

1. Define Ideal Customer Profile

- Determine target industries and sectors

- Identify company size ranges

- Consider geographic preferences

- Understand relevant pain points

- Note any technology requirements

1. Research and Identify Leads

- Search for companies matching the criteria

- Look for signals of need (job postings, tech stack, recent news)

- Consider growth indicators (funding, expansion, hiring)

- Identify companies with complementary products/services

- Check for budget indicators

1. Prioritize and Score

- Create a fit score (1-10) for each lead

- Consider factors like:

- Alignment with ICP

- Signals of immediate need

- Budget availability

- Competitive landscape

- Timing indicators

1. Provide Actionable Output

For each lead, provide:

- Company Name and website

- Why They're a Good Fit: Specific reasons based on their business

- Priority Score: 1-10 with explanation

- Decision Maker: Role/title to target (e.g., "VP of Engineering")

- Contact Strategy: Personalized approach suggestions

- Value Proposition: How your product solves their specific problem

- Conversation Starters: Specific points to mention in outreach

- LinkedIn URL: If available, for easy connection

1. Format the Output

Present results in a clear, scannable format:

```markdown

# Lead Research Results

## Summary

- Total leads found: [X]

- High priority (8-10): [X]

- Medium priority (5-7): [X]

- Average fit score: [X]

---

## Lead 1: [Company Name]

Website: [URL]

Priority Score: [X/10]

Industry: [Industry]

Size: [Employee count/revenue range]

Why They're a Good Fit:

[2-3 specific reasons based on their business]

Target Decision Maker: [Role/Title]

LinkedIn: [URL if available]

Value Proposition for Them:

[Specific benefit for this company]

Outreach Strategy:

[Personalized approach - mention specific pain points, recent company news, or relevant context]

Conversation Starters:

- [Specific point 1]

- [Specific point 2]

---

[Repeat for each lead]

```

1. Offer Next Steps

- Suggest saving results to a CSV for CRM import

- Offer to draft personalized outreach messages

- Recommend prioritization based on timing

- Suggest follow-up research for top leads

Example 1: From Lenny's Newsletter

User: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."

Output: Creates a prioritized list of companies that:

• Use AI coding assistants (Copilot, Cursor, etc.)
• Handle sensitive data (fintech, healthcare, legal)
• Have evidence in their GitHub repos of using coding agents
• May have accidentally exposed sensitive data in code
• Includes LinkedIn URLs of relevant decision-makers

Example 2: Local Business

User: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."

Output: Identifies companies that:

• Recently posted remote job listings
• Announced remote-first policies
• Are hiring distributed teams
• Show signs of remote work challenges
• Provides personalized outreach strategies for each

• Be specific about your product and its unique value
• Run from your codebase if applicable for automatic context
• Provide context about your ideal customer profile
• Specify constraints like industry, location, or company size
• Request follow-up research on promising leads for deeper insights

• Drafting personalized outreach emails after identifying leads
• Building a CRM-ready CSV of qualified prospects
• Researching specific companies in detail
• Analyzing competitor customer bases
• Identifying partnership opportunities