diagram

• Conceptual diagrams (Venn, flow, architecture)
• Data charts (line, bar, area)
• Visual explanations for slides or documents

• Hero images or photorealistic content (use picture skill)
• Simple text formatting (markdown suffices)
• Screenshots or screen mockups (different tools)

1. Understand the Content

User typically provides:

• Structure — "boxes connected by arrows", "Venn with overlap"
• Content — the actual text/data to include
• Purpose — the message or insight

Clarify these before drawing. The structure is theirs, the execution is yours.

2. Apply Brand (if applicable)

If a brand skill exists (e.g., itv-brand), read its specs for:

• Color palette
• Typography
• Visual principles

If no brand specified, use sensible defaults:

• Dark background (#1a1a2e or similar)
• Clear hierarchy (see Contrast below)

3. Create SVG

Canvas: 1280×720 (16:9) default. Brand skill may override.

```xml

```

For human-editable SVGs: Structure multi-line text as siblings in one transform group:

```xml

Line One

Line Two

```

This keeps lines together as one selectable object in editors like Inkscape. (Note: Affinity breaks this apart on import — see references/svg-interop.md.)

CRITICAL: Never create separate unlinked elements for lines that belong together semantically. If "New stories / to tell" is one label, it's one group — always. Ungrouped lines become editing nightmares.

4. Render to PNG

```bash

rsvg-convert -w 1280 -h 720 input.svg -o /tmp/chart.png

```

Note: sips is faster but doesn't support markers/arrows.

5. Self-Critique (CRAP + Composition)

Read the PNG and critique against CRAP principles before showing user:

Proximity — Are related items grouped?

• Labels adjacent to what they describe (not 300px away in a separate column)
• Annotations should be close enough that the eye doesn't have to hunt
• More space between groups than within groups
• White space organized, not scattered

Alignment — Do elements connect visually?

• Every element aligns with something else
• One dominant alignment system
• If annotations are in a column, align them to ONE x-coordinate (ragged = amateur)
• Strong invisible lines across the canvas
• Cross-canvas alignment creates unity even between unrelated elements

Repetition — Is styling consistent?

• Similar elements styled identically
• Limited color palette, reused systematically
• Clear visual rhythm
• Consolidate font sizes to 3-4 levels maximum

Contrast — Is hierarchy clear?

• Title largest, then highlighted element, then content
• Primary data stands out from secondary
• No "wimpy" differences — all contrasts are bold
• Check contrast at smaller sizes — problems emerge

Composition Check — After CRAP, step back and ask:

• Is the composition centered on the canvas? (Calculate, don't eyeball)
• Is whitespace balanced left/right, top/bottom?
• Are there orphan elements with no visual relationship to anything?

Centering calculation:

```

left_edge = leftmost content x-coordinate

right_edge = rightmost content x-coordinate

content_center = (left_edge + right_edge) / 2

offset = canvas_center - content_center

# Shift everything by offset

```

See references/design-principles.md for detailed interventions.

6. Reduced Size Check

View the PNG at 50-75% size (or squint). Problems that hide at full size emerge:

• Centering issues become obvious
• Competing elements reveal themselves
• Hierarchy flattens — is the important thing still prominent?
• Low contrast text disappears

If something looks wrong small, it IS wrong.

7. Fix and Re-render

If issues found, fix and render again. Iterate until satisfied. Only then show user.

Common fixes:

• Centering off → calculate offset, shift all elements
• Annotations too far → move closer, or put inside elements
• Orphan element → add connector line or align to something
• Low contrast → boost to #e2e8f0 minimum for text on dark backgrounds

8. Completeness Check

Before showing user, ask: what's missing from the domain? You're visualising someone's mental model — have you captured all the key elements they'd expect to see? If the diagram is about "data partnerships" and you only listed two when there are three, the user will notice. This isn't about design; it's about content accuracy.

9. Show User

```bash

open -a "Google Chrome" /tmp/chart.png

```

Or copy to Desktop if user needs the file.

Hierarchy

Title > Highlighted element > Content. The title is largest. The key insight (e.g., Venn intersection) is second. Everything else supports these.

Containment

In Venn diagrams, intersection text should be visually contained within the overlap shape. Each piece of content should be unambiguously inside its region.

Territory Clarity

No straddling, no ambiguity about "which side does this belong to?" Content occupies clear territory.

Labels Don't Touch Lines

Circle labels, box labels — keep clear space from edges. Position labels at "clock positions" (10 o'clock, 2 o'clock) rather than centered above.

Fill the Space

• Chart area should use ~80% of canvas
• "Fill" means centered and balanced, not just "big enough"
• If there's empty space at bottom, elements are undersized or poorly positioned
• Scale elements uniformly to fill — never stretch text (aspect ratio is sacred)

Scatter, Don't Stack

When placing multiple detail items within a region (e.g., items inside a Venn circle), scatter them organically to fill the territory. Don't default to neat vertical stacks or bullet-list layouts — that's document thinking, not visual thinking. Let items breathe and occupy the space naturally. Stacking looks rigid; scattering looks designed.

Display Text Capitalisation

Labels and titles get consistent Title Case capitalisation.

Label Specificity

Review labels for specificity before finalising. Bare nouns often need modification to land:

• "Naming" → "Consistent Naming"
• "SME-friendly" → "SME-friendly tools"
• "Models" → "Better predictive models"

Ask: would someone unfamiliar with the context understand what this means? If not, add the adjective.

Chesterton's Fence

Before removing any element, ask: "What job is this doing?"

• Axis labels frame conceptual space (X vs Y dimensions)
• Annotations provide meaning, not just labels ("This ad led to this click" ≠ "Last-click")
• Width indicators reinforce messages the visual implies
• Key/legend panels group meta-information
• Don't mistake "explanation" for "noise"

Respect the Metaphor

Visual metaphors have rules. Breaking them breaks comprehension:

• Ladder: rungs go INSIDE the rails, not wider than them
• Venn: content belongs unambiguously in one region
• Flow: arrows point in direction of flow
• Tree: children below parents

If your visual breaks the metaphor's rules, the viewer's mental model breaks.

Less Is More (Especially Overlaps)

Not every region needs a label. In Venn diagrams, if an overlap's meaning is self-evident from the surrounding content, leave it empty. Labelling everything creates noise. The unlabelled center can be more powerful than a forced "synergy" label. Ask: does this label add meaning, or am I labelling because I feel I should?

No Orphan Elements

Everything needs a visual relationship to something else:

• If a callout box floats alone, connect it (line, alignment, proximity)
• Elements without relationships look like mistakes
• Even "independent" items should align with something

Key/Legend Placement

Hierarchy of preferences:

1. Best: No key needed — visual is self-explanatory
2. Acceptable: Contained key panel — all meta-info grouped in one area
3. Worst: Scattered meta-info — bits floating in different corners

If you need a key, contain it. If you're adding labels to explain what colors mean, the colors might not be working.

| Element | Size | Notes |

|---------|------|-------|

| Title | 36-40px | Largest, top hierarchy |

| Highlighted text | 24-28px | Second hierarchy |

| Labels | 20-24px | Circle/region labels |

| Content text | 18-20px | Inside regions |

| Strokes | 3-4px | Circle outlines, connectors |

When a brand skill exists:

1. Read its brand-guide.md for colors, fonts, specs
2. Apply those specs to your SVG
3. Brand skill may specify different canvas size

Example: For ITV-branded charts, also invoke the itv-styling skill.

| Pattern | Problem | Fix |

|---------|---------|-----|

| Skip self-critique | Quality issues persist | Always render and check before showing user |

| Low contrast text | Illegible on projection | White/near-white on dark, test at 50% zoom |

| Crowded layouts | Visual overload | Use CRAP principles, leave breathing room |

| Skip brand check | Inconsistent styling | Load brand skill first when brand applies |

• references/design-principles.md — Full CRAP framework with SVG-specific interventions
• references/svg-interop.md — SVG editor compatibility notes
• references/svg-recipes.md — Code snippets for common elements