Startup Business Analyst Plugin

Comprehensive business analysis plugin specialized for early-stage startups, providing market sizing, financial modeling, team planning, and strategic research capabilities.

Overview

This plugin equips Claude with expert-level startup business analysis capabilities, focusing on the critical calculations and strategic insights needed by entrepreneurs, founders, and investors.

Features

5 Specialized Skills

• market-sizing-analysis - TAM/SAM/SOM calculations with multiple methodologies
• startup-financial-modeling - 3-5 year financial projections with scenarios
• team-composition-analysis - Organizational design and compensation planning
• competitive-landscape - Market positioning and competitive strategy
• startup-metrics-framework - Key metrics for different business models

3 Interactive Commands

• /startup-business-analyst:market-opportunity - Generate market opportunity analysis
• /startup-business-analyst:financial-projections - Create financial models with scenarios
• /startup-business-analyst:business-case - Generate comprehensive business case documents

1 Expert Agent

• startup-analyst - Specialized agent for early-stage startup analysis

Installation

/plugin install startup-business-analyst@claude-code-workflows

Usage

Automatic Skill Activation

Skills activate automatically based on your questions:

"What's the TAM for a B2B SaaS project management tool?"
→ Activates market-sizing-analysis skill

"Create a 3-year financial model for my marketplace startup"
→ Activates startup-financial-modeling skill

"What are the key SaaS metrics I should track?"
→ Activates startup-metrics-framework skill

Commands

Market Opportunity Analysis:

/startup-business-analyst:market-opportunity

Generates comprehensive market sizing with TAM/SAM/SOM breakdown.

Financial Projections:

/startup-business-analyst:financial-projections

Creates 3-scenario financial model with revenue, costs, and runway.

Business Case:

/startup-business-analyst:business-case

Produces investor-ready business case document.

Agent Usage

The startup-analyst agent triggers automatically for business-related questions:

"Help me analyze the competitive landscape for my fintech startup"
"What should my team structure look like at $1M ARR?"
"Calculate my customer acquisition payback period"

Skills Reference

Market Sizing Analysis

Covers three methodologies:

• Top-down: Industry reports and market research
• Bottom-up: Customer segment calculations
• Value theory: Problem value and willingness to pay

Includes templates for SaaS, marketplace, consumer, B2B, and fintech.

Startup Financial Modeling

Components:

• Revenue projections (by customer segment)
• Cost structure (COGS, S&M, R&D, G&A)
• Cash flow and runway calculations
• Headcount planning
• Scenario analysis (conservative, base, optimistic)

Team Composition Analysis

Covers:

• Role-by-stage recommendations
• Compensation benchmarks (US-focused)
• Equity/options allocation strategies
• Full-time vs. contractor decisions
• Organizational design

Competitive Landscape

Frameworks:

• Porter's Five Forces
• Blue Ocean Strategy
• Positioning maps
• Go-to-market strategy
• Competitive pricing analysis

Startup Metrics Framework

Business model coverage:

• SaaS: ARR, MRR, NRR, CAC, LTV, Magic Number
• Marketplace: GMV, Take Rate, Liquidity
• Consumer: DAU/MAU, Retention, Virality
• B2B: ACR, Win Rate, Sales Cycle
• Fintech: TPV, Monetization Rate, Fraud Rate

Examples

Example 1: TAM/SAM/SOM Calculation

"Calculate TAM/SAM/SOM for an AI-powered email marketing tool for e-commerce"

→ Skill activates and provides:

- TAM: Total email marketing software market
- SAM: AI-powered tools for e-commerce segment
- SOM: Realistic 3-5 year capture
- Methodology explanation
- Market growth assumptions
- Data sources and citations

Example 2: Financial Model

"Create a 3-year financial model for a SaaS product with $50/mo pricing"

→ Command generates:

- Revenue by cohort
- Cost structure breakdown
- Headcount plan
- Cash flow projection
- Runway calculation
- 3 scenarios (conservative/base/optimistic)

Example 3: Competitive Analysis

"Analyze competitors in the project management software space"

→ Agent provides:

- Competitive landscape map
- Feature comparison matrix
- Pricing analysis
- Market positioning recommendations
- Differentiation opportunities

Best Practices

1. Provide Context: Share your business model, target market, and stage
2. Be Specific: Include numbers, timeframes, and assumptions where possible
3. Iterate: Start with high-level analysis, then drill into details
4. Validate Assumptions: Question and refine assumptions with the agent
5. Cite Sources: Ask for data sources and validation methods

Requirements

• Claude Code CLI
• Internet access (for web research capabilities)
• No external dependencies

Model Configuration

• Agent Model: inherit (uses your session default model)
• Recommended: Sonnet for balance of speed and quality
• Use Opus for: Complex multi-market analysis or detailed financial models

Contributing

Found an issue or have suggestions? Please open an issue or PR at: https://github.com/wshobson/agents

License

MIT License - see repository LICENSE file for details.

Version History

• 1.0.0 (2026-01-13): Initial release
  • 5 specialized skills
  • 3 interactive commands
  • 1 expert agent
  • Comprehensive startup analysis capabilities