🎯

pricing-strategy

🎯Skill

from kimny1143/claude-code-template

What it does

Analyzes and designs optimal pricing strategies by evaluating business context, value metrics, competitive landscape, and customer willingness to pay.

📦

Part of

kimny1143/claude-code-template(12 items)

pricing-strategy

Installation

git cloneClone repository

git clone https://github.com/kimny1143/claude-code-template.git ~/Dropbox/_DevProjects/claude-code-template

Shell ScriptRun shell script

./setup-claude.sh

git cloneClone repository

git clone https://github.com/kimny1143/claude-code-template.git

ConfigurationMCP configuration (may be incomplete)

{
  "hooks": {
    "PreToolUse": [
      {
        "matcher": "Write|Edit|Bash",...

📖 Extracted from docs: kimny1143/claude-code-template

Need more details? View full documentation on GitHub →

3Installs

AddedFeb 4, 2026

View on GitHub Back to Skills

Skill Details

SKILL.md

"When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy."

Overview

# Pricing Strategy

You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.

Before Starting

Gather this context:

1. Business Context

What type of product? (SaaS, marketplace, e-commerce, service)
What's your current pricing (if any)?
What's your target market? (SMB, mid-market, enterprise)
What's your go-to-market motion? (self-serve, sales-led, hybrid)

2. Value & Competition

What's the primary value you deliver?
What alternatives do customers consider?
How do competitors price?

3. Current Performance

What's your current conversion rate?
What's your average revenue per user (ARPU)?
What's your churn rate?

4. Goals

Are you optimizing for growth, revenue, or profitability?
Any pricing changes you're considering?

---

Pricing Fundamentals

The Three Pricing Axes

1. Packaging — What's included at each tier?

2. Pricing Metric — What do you charge for?

3. Price Point — How much do you charge?

Value-Based Pricing Framework

Price should be based on value delivered, not cost to serve.

Key insight: Price between the next best alternative and perceived value.

---

Value Metrics

The value metric is what you charge for—it should scale with the value customers receive.

Good value metrics:

Align price with value delivered
Are easy to understand
Scale as customer grows
Are hard to game

Common Value Metrics

| Metric | Best For | Example |

|--------|----------|---------|

| Per user/seat | Collaboration tools | Slack, Notion |

| Per usage | Variable consumption | AWS, Twilio |

| Per feature | Modular products | HubSpot add-ons |

| Per contact/record | CRM, email tools | Mailchimp |

| Per transaction | Payments, marketplaces | Stripe |

| Flat fee | Simple products | Basecamp |

---

Tier Structure

Good-Better-Best Framework

Good tier (Entry):

Purpose: Remove barriers to entry
Includes: Core features, limited usage
Target: Small teams, try before buy

Better tier (Recommended):

Purpose: Where most customers land
Includes: Full features, reasonable limits
Target: Growing teams, serious users

Best tier (Premium):

Purpose: Capture high-value customers
Includes: Everything, advanced features
Target: Larger teams, power users

Tier Differentiation Strategies

Feature gating:

Basic features in all tiers
Advanced features in higher tiers

Usage limits:

Same features, different limits

Support level:

Email → Priority → Dedicated success

Access and customization:

API access, SSO, custom branding

---

Freemium vs. Free Trial

When to Use Freemium

Freemium works when:

Product has viral/network effects
Free users provide value
Large market where % conversion drives volume
Low marginal cost to serve free users

When to Use Free Trial

Free trial works when:

Product needs time to demonstrate value
Onboarding/setup investment required
B2B with buying committees
Higher price points

Trial best practices:

7-14 days for simple products
14-30 days for complex products
Full access (not feature-limited)

---

Pricing Psychology

Anchoring: Show higher-priced option first
Decoy effect: Middle tier should be obviously best value
Charm pricing: $49 vs. $50 (for value-focused)
Round pricing: $50 vs. $49 (for premium)
Annual savings: Offer 17-20% discount for annual

---

Output Format

Pricing Recommendation

```

Recommended Pricing Structure

Tier 1: [Name] - $X/mo

Target: [Who]
Includes: [Features/limits]

Tier 2: [Name] - $X/mo (Recommended)

Target: [Who]
Includes: [Features/limits]

Tier 3: [Name] - $X/mo

Target: [Who]
Includes: [Features/limits]

Rationale

[Why this structure]

Implementation Notes

[Transition, communication, etc.]

```

---

Related Skills

lp-optimizer: For optimizing pricing page conversion
copywriting: For pricing page copy
marketing-psychology: For pricing psychology principles
ab-test-setup: For testing pricing changes

More from this repository10

🎯

ux-psychology🎯Skill

ux-psychology skill from kimny1143/claude-code-template

🎯

remotion🎯Skill

Generates professional promotional, tutorial, and character animation videos for MUEDnote using Remotion, focusing on brand-consistent visual storytelling.

🎯

marketing-audit🎯Skill

marketing-audit skill from kimny1143/claude-code-template

🎯

lp-optimizer🎯Skill

lp-optimizer skill from kimny1143/claude-code-template

🎯

launch-strategy🎯Skill

Strategically plan and execute product launches across owned, rented, and borrowed channels to build momentum, capture audience attention, and convert interest into users.

🎯

form-cro🎯Skill

Optimizes non-signup forms to maximize completion rates by reducing friction, minimizing fields, and improving user experience.

🎯

referral-program🎯Skill

Designs and optimizes referral and affiliate programs to transform customers into powerful growth channels through strategic incentives and sharing mechanisms.

🎯

signup-flow-cro🎯Skill

Optimizes signup flows by reducing friction, minimizing required fields, and increasing user conversion rates through strategic form design and user experience improvements.

🎯

marketing-psychology🎯Skill

Applies psychological principles and mental models to help marketers understand consumer behavior, decision-making, and ethical persuasion strategies.

🎯

ui-ux-pro-max🎯Skill

Generates professional UI/UX designs with intelligent code implementation, focusing on minimalism, responsiveness, and accessibility across landing pages, dashboards, and mobile apps.