🎯

signup-flow-cro

🎯Skill

from kimny1143/claude-code-template

What it does

Optimizes signup flows by reducing friction, minimizing required fields, and increasing user conversion rates through strategic form design and user experience improvements.

📦

Part of

kimny1143/claude-code-template(12 items)

signup-flow-cro

Installation

git cloneClone repository

git clone https://github.com/kimny1143/claude-code-template.git ~/Dropbox/_DevProjects/claude-code-template

Shell ScriptRun shell script

./setup-claude.sh

git cloneClone repository

git clone https://github.com/kimny1143/claude-code-template.git

ConfigurationMCP configuration (may be incomplete)

{
  "hooks": {
    "PreToolUse": [
      {
        "matcher": "Write|Edit|Bash",...

📖 Extracted from docs: kimny1143/claude-code-template

Need more details? View full documentation on GitHub →

3Installs

AddedFeb 4, 2026

View on GitHub Back to Skills

Skill Details

SKILL.md

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

Overview

# Signup Flow CRO

You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful activation.

Initial Assessment

Before providing recommendations, understand:

Flow Type

- Free trial signup

- Freemium account creation

- Paid account creation

- Waitlist/early access signup

- B2B vs B2C

Current State

- How many steps/screens?

- What fields are required?

- What's the current completion rate?

- Where do users drop off?

Business Constraints

- What data is genuinely needed at signup?

- Are there compliance requirements?

- What happens immediately after signup?

---

Core Principles

1. Minimize Required Fields

Every field reduces conversion. For each field, ask:

Do we absolutely need this before they can use the product?
Can we collect this later?
Can we infer this from other data?

Typical field priority:

Essential: Email, Password
Often needed: Name
Usually deferrable: Company, Role, Team size, Phone

2. Show Value Before Asking for Commitment

What can you show/give before requiring signup?
Can they experience the product first?

3. Reduce Perceived Effort

Show progress if multi-step
Group related fields
Use smart defaults

4. Remove Uncertainty

Clear expectations ("Takes 30 seconds")
Show what happens after signup
No surprises

---

Field-by-Field Optimization

Email Field

Single field (no confirmation)
Inline validation
Typo detection
Clear error messages

Password Field

Show password toggle
Show requirements upfront
Consider passwordless options

Name Field

Single "Full name" vs. First/Last (test this)
Only require if immediately used

Social Auth Options

Place prominently
Show relevant options for audience

- B2C: Google, Apple

- B2B: Google, Microsoft, SSO

Clear visual separation from email signup

---

Single-Step vs. Multi-Step

Single-Step Works When:

3 or fewer fields
Simple B2C products
High-intent visitors

Multi-Step Works When:

More than 3-4 fields needed
Complex B2B products
You need segmentation info

Multi-Step Best Practices

Show progress indicator
Lead with easy questions
Put harder questions later
Allow back navigation
Save progress

---

Trust and Friction Reduction

At the Form Level

"No credit card required" (if true)
"Free forever" or "14-day free trial"
Privacy note
Security badges if relevant

Error Handling

Inline validation
Specific error messages
Don't clear the form on error
Focus on the problem field

---

Mobile Optimization

Larger touch targets
Appropriate keyboard types
Autofill support
Single column layout
Sticky submit button

---

Measurement

Key Metrics

Form start rate (landed → started)
Completion rate (started → submitted)
Field-level drop-off
Time to complete
Error rate by field
Mobile vs. desktop completion

---

Output Format

Audit Findings

For each issue:

Issue: What's wrong
Impact: Why it matters
Fix: Specific recommendation
Priority: High/Medium/Low

Recommended Changes

Quick wins (same-day fixes)
High-impact changes
Test hypotheses (A/B tests)

Form Redesign (if requested)

Recommended field set with rationale
Field order
Copy for labels, placeholders, buttons
Visual layout suggestions

---

Related Skills

onboarding-cro: For optimizing what happens after signup
form-cro: For non-signup forms (lead capture, contact)
lp-optimizer: For the landing page leading to signup
ab-test-setup: For testing signup flow changes

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