cold-open-creator

Create 25-35 second cold opens that drop listeners into a story arc - someone who wanted something, encountered obstacles, and figured something out. The cold open cuts at the tension peak, before the resolution.

Core Philosophy: The cold open is not a summary or a trailer. It's a story interrupted at the moment of maximum tension. They should finish the cold open asking "How did we get here?" and "What happens next?"

---

The best cold opens follow recognizable story beats. Instead of searching for "good moments," search for complete story arcs, then cut them at the right point.

The Story Beats

Every compelling story follows this pattern:

| Beat | What Happens | Cold Open Role |

|------|--------------|----------------|

| 1. Setup | Protagonist in their world, pursuing something | INCLUDE - establishes context |

| 2. Disaster | Something disrupts the status quo | INCLUDE - creates tension |

| 3. Failed Approach | They try the obvious solution, it backfires | INCLUDE - shows stakes |

| 4. New Insight | A realization that changes everything | TEASE or CUT HERE |

| 5. Resolution | They apply the insight, it works | CUT BEFORE THIS |

| 6. Reflection | The universal takeaway | CUT BEFORE THIS |

The Rule: Include beats 1-3 (maybe hint at 4). Cut BEFORE beats 5-6. The cold open ends with the question unresolved.

Finding Story Arcs in Transcripts

Scan for these signal phrases:

Disaster signals:

• "Then everything fell apart..."
• "I was diagnosed with..."
• "The call came and they said no..."
• "I realized I was doing it wrong..."

Failed approach signals:

• "I tried X but it didn't work..."
• "We did everything we were supposed to..."
• "Most people just accept it and move on..."

Insight signals (CUT HERE OR JUST BEFORE):

• "Then I realized..."
• "That's when it clicked..."
• "So what we do instead is..." [CUT]
• "The real reason was..." [CUT]

Example: The Schultz Story

Full arc (as it might appear in transcript):

1. Setup: Schultz flew to SF for a dinner meeting, hoping to get a job at Starbucks. He'd spent a year flying back and forth.
2. Optimism: "The dinner went exceptionally well. I was convinced I had the job sown up."
3. Disaster: "I'm sorry Howard, I have bad news... It's too risky, too much change."
4. Failed approach (what most do): "Most people, when turned down for a job, just go away."
5. Different response: "But this was a turning point in my life. It had to happen."
6. Makes case: "Jerry, you're making a terrible mistake... This isn't about me, it's about you."
7. Resolution: "I'm sorry about the twenty-four hour impasse. We're going forward."
8. Success: Five years later, bought the company, grew to 40,000 stores.
9. Reflection: "Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all."

For cold open: Include beats 1-4. Hint at beat 5. CUT before beat 7.

Cold open version:

> "The dinner went exceptionally well. I was convinced I had the job sown up."

>

> [beat]

>

> "I'm sorry Howard, I have bad news... It's too risky, too much change."

>

> [beat]

>

> "Most people, when turned down for a job, just go away."

>

> [beat]

>

> "But this was a turning point in my life. It had to happen. So I called him back the next day and said—"

>

> [CUT]

The listener NEEDS to know what Schultz said. That's the hook.

Use this skill when you need to:

• Create cold opens for podcast episodes
• Hook listeners in the first 25-35 seconds
• Find story arcs or scenes that best represent the episode
• Rearrange existing transcript clips to maximize tension and curiosity
• Create a sense of "you're already late to this conversation"

---

Approach A: Narrative Snippets (Preferred)

Use when the episode contains personal stories with clear arcs - someone who wanted something, faced obstacles, figured something out. Works best for:

• Origin stories
• Failure-to-success journeys
• Realization/discovery moments
• Before/after transformations

Approach B: Scene Selection (Fallback)

Use when the episode is more philosophical/conversational without clear narrative arcs. Works best for:

• Expert interviews about concepts
• Debates or discussions
• Episodes heavy on advice/tips rather than stories

Decision rule: Scan the transcript for story arcs first. If you find one with beats 1-4 clearly present, use Approach A. If the content is more abstract/conceptual, use Approach B.

---

You have ONLY TWO tools:

1. CUTTING — Delete portions of what was said (or what wasn't said)
2. REARRANGING — Change the order clips appear (non-chronological)

You CANNOT:

• Add words that weren't spoken
• Paraphrase or reword
• Create new dialogue
• Add voiceover or narration
• Change the meaning of what was said

The Art: Like a documentary editor selecting and sequencing pre-shot footage to tell a different story than the chronological one that actually happened.

---

1. The Scene

Find the exact right moment—something small that encapsulates the big themes. Something specific that also gestures toward the general.

Questions to ask:

• What moment in this episode keeps bringing me back?
• What's an anecdote or revelation that made me lean in?
• Is there a conflict, realization, or shift happening?
• What's an inflection point where something changed?

2. The Character

Get them on the page in ACTION, not passively described.

In a podcast context, this means:

• Start with the guest (or host) doing or revealing something specific
• Don't introduce them abstractly ("Dr. Amy Moore is a psychologist...")
• Show them in the middle of something that matters

3. The Stakes

Make us understand what's at stake for the character or listener.

Examples of stakes:

• "Her next paycheck depends on it"
• "These kids don't have the tools to succeed"
• "If we don't understand this, we'll keep making the same mistake"
• "This changed everything about how I parent"

4. The Conflict/Shift

Find moments of friction, surprise, or expectation-violation.

Look for:

• Contradiction hooks (what we think vs. what's true)
• Surprising revelations (we expected one thing, got another)
• Moments of struggle or realization
• Points where the character's perspective changed

5. The Setup/Tease

End by gesturing toward what's to come without giving it away.

The tease should:

• Leave a question unanswered
• Hint at a bigger pattern or insight
• Make the listener curious about how we got here
• Promise there's more to understand

---

Step 1: Find Story Arcs (Narrative Snippets Approach)

First pass: Scan the transcript for complete story arcs - someone who wanted something, encountered obstacles, figured something out.

Signal phrases for story arcs:

| Beat | Signal Phrases |

|------|----------------|

| Setup | "Back then I was..." / "I had been trying to..." / "For years I thought..." |

| Disaster | "Then everything fell apart..." / "I was diagnosed with..." / "The call came and they said no..." |

| Failed Approach | "I tried X but..." / "We did everything we were supposed to..." / "Most people just accept it..." |

| Insight | "Then I realized..." / "That's when it clicked..." / "So what we do instead is..." |

If you find a story arc with beats 1-4: Use the Narrative Snippets approach. Extract the arc, identify where to cut (after beat 3 or partway through beat 4).

If no clear story arcs: Fall back to Scene Selection approach below.

---

Step 1B: Scene Selection (Fallback)

For episodes without clear narrative arcs, scan for standalone moments:

Inflection Points (moments of shift):

• "I was diagnosed with ADHD..."
• "Then everything changed..."
• "I realized I was doing it wrong..."

Vulnerability Moments (personal stakes):

• "I failed college twice..."
• "My kid couldn't spell his own name..."
• "I was terrified..."

Contradiction Moments (what we think vs. reality):

• "We thought he was defiant, but actually..."
• "Most people believe X, but the research shows..."
• "It looks like they're ignoring you, but really..."

Surprising Insights (research or data):

• "5,000 studies showed that..."
• "The weakest skill wasn't attention, it was..."
• "What nobody talks about is..."

Choose ONE scene that:

• Contains a character (ideally the guest)
• Shows them doing or revealing something
• Has stakes attached
• Hints at a bigger theme
• Creates a natural question or gap

Step 2: Extract Clips from That Scene

Now that you know your scene, find all the verbatim clips within and around it.

Pull clips that show:

1. The setup — Where is this character? What are they in the middle of?
2. The character — Who are they? What are they struggling with or realizing?
3. The conflict — What's the tension or contradiction?
4. The shift — What changed or what's surprising?
5. The tease — What question does this leave unanswered?

Document each clip with:

• Speaker name
• Exact timestamp
• Verbatim quote
• Approximate duration (~3-8 seconds each)

Step 3: Arrange for Narrative Arc (Not Chronological Order)

Now rearrange these clips to tell a more dramatic story than the original sequence.

The Descript Arc Structure:

1. Scene/Setup (2-3 sec) — Drop us into the moment
2. Character (3-5 sec) — Who is this person? Show them in action
3. Conflict/Shift (4-6 sec) — What's the tension or surprise?
4. Stakes (2-3 sec) — Why does this matter?
5. Tease (2-3 sec) — What question are we left with? [CUT mid-thought or mid-revelation]

Key principle: You are NOT arranging chronologically. You are arranging for maximum emotional/intellectual impact.

Example false chronology:

• Original order in episode: Background → Struggle → Revelation → Action
• Cold open order: Revelation → Struggle → Background → Action (cuts before answer)

Step 4: Quality Control Against the 5 Tests

The Stranger Test

• Would someone with zero context be intrigued?
• Does it create questions rather than provide answers?

The Itch Test

• Does it create an unbearable need to know more?
• Would you feel frustrated if the episode ended here?

The Stakes Test

• Is it clear why this matters?
• Does the listener care about the character or outcome?

The Tease Test

• Does it hint at something without giving it away?
• Are we left wondering "how?" or "what next?"

The Emotion Test

• Does the listener feel something in the first 5 seconds?
• Is the emotional arc clear?

Pass at least 4 out of 5 = good cold open.

---

Timing

• Total length: 25-35 seconds
• Individual clips: 3-8 seconds each (no clip under 2 seconds, no clip over 10 seconds)
• No more than 5-6 clips (too many quick cuts = disorienting)

Audio Quality

• Complete thoughts only — Even if cut mid-sentence, must be processable
• Preserve natural speech flow — Don't create choppy, robotic exchanges
• Use speaker changes for rhythm — Back-and-forth creates momentum
• End on an open question or incomplete thought — Maximum curiosity

The Cliffhanger (Non-Negotiable)

Every cold open MUST end with an unresolved moment. This cliffhanger must be 100% verbatim from the transcript.

Types of cliffhangers:

• Unfinished statement: "So what we do instead is..." [CUT]
• Unfinished question: "And the real reason was..." [CUT]
• Shocking statement with no explanation: "We were looking at the wrong thing entirely..." [CUT]
• Promise of revelation: "But there's one thing nobody talks about..." [CUT]

---

Create a file: [Episode_Name]_Cold_Open.md

```markdown

# Cold Open - [Episode Title]

[1-2 sentences describing which moment encapsulates the episode]

Clip 1 | [Speaker] | [Timestamp] | ~[X] seconds

"[EXACT VERBATIM QUOTE]"

Clip 2 | [Speaker] | [Timestamp] | ~[X] seconds

"[EXACT VERBATIM QUOTE]"

[Continue for all clips...]

Arc: [Describe the narrative arc: Setup → Character → Conflict → Stakes → Tease]

Spine: [What's the core tension? Contradiction? Shift?]

Total Length: [X seconds]

Type: [Unfinished statement / Unfinished question / Shocking statement / Promise of revelation]

Line: "[EXACT VERBATIM QUOTE - must end cold open]"

[2-3 sentences: What makes this scene powerful? What questions does it create? Why will someone keep listening?]

---

• [ ] Stranger Test: PASS / FAIL
• [ ] Itch Test: PASS / FAIL
• [ ] Stakes Test: PASS / FAIL
• [ ] Tease Test: PASS / FAIL
• [ ] Emotion Test: PASS / FAIL

Final Score: X/5

```

---

❌ The Scene Selection Trap

Mistake: Picking a "important" moment that doesn't actually encapsulate the episode or create curiosity

Fix: Ask "Would a stranger care about this?" Pick moments with built-in drama, conflict, or surprise

❌ The Chronological Edit

Mistake: Arranging clips in the order they appeared in the episode

Fix: Deliberately rearrange to tell a different, more dramatic story. Start with the end result, jump to the problem, tease the solution

❌ The Exposition Trap

Mistake: Explaining who the guest is or why they're talking

Fix: Drop listeners in the middle. Let them figure out the context through what's being said

❌ The Over-Explanation

Mistake: Including too many clips or clips that resolve the tension

Fix: Cut ruthlessly. The cold open is not the full story—it's a teaser

❌ The Resolution Error

Mistake: Ending with the answer or solution revealed

Fix: End with a question, a shift, a surprise—something that makes listeners want more

❌ The Choppy Cut

Mistake: Cutting mid-word or creating unnatural pauses that make the audio feel edited

Fix: Cut at natural sentence breaks or at places where the speaker naturally paused

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• youtube-clip-extractor — Identifies and extracts best moments for short-form clips (TikTok, Instagram Reels)
• youtube-title-creator — Creates titles that pair with cold opens

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A cold open is not:

• A summary of the episode
• A movie trailer
• An explanation of what's to come
• A highlight reel

A cold open IS:

• A scene that encapsulates the episode's themes
• A moment that creates immediate curiosity
• A psychological hook that makes NOT listening feel like a mistake
• An invitation into the middle of something important

If listeners finish your cold open thinking "I need to hear the rest of this episode to understand what's happening," you've succeeded.