social-content-creation

Content creation isn't about constantly coming up with new ideas. It's about turning 1 idea into 1000 variations using proven frameworks.

Core Philosophy: Good content follows proven formats. The skill is in framework fitting - matching concepts to the delivery mechanisms that amplify them best.

• Repurposing newsletter content into social posts
• Transforming long-form articles into multi-platform campaigns
• Creating LinkedIn posts from any concept or story
• Generating multiple post options quickly
• Multiplying high-performing posts using SCAMPER or desire reframing

Not for: Short-form video captions (use video-caption-creation), podcast clip selection (separate workflow)

---

Core Principle

Good content follows proven formats/frameworks/templates. The skill is in framework fitting - matching concepts to the delivery mechanisms that amplify them best.

Critical Rule: Avoid First-Match Bias

Do NOT default to the first template that seems to fit.

> "Analyze, Then Select" - Treat template selection as a distinct step. Consider ALL applicable frameworks before selecting.

The best framework might not be the obvious one.

---

Phase 1: Extract Standalone Concepts

Goal: Identify the most shareable "standalone" concepts from source material

#### Step 1: Read Source Material Thoroughly

• Full newsletter, article, or podcast transcript
• Look for bundles of ideas within their context
• Self-contained insights that can live independently

#### Step 2: Extract Concepts

For each standalone concept, capture:

• Core Insight (1-2 sentences)
• Context Needed (what background info is required?)
• Emotion/Value (what does this unlock for the reader?)
• Human Desire(s) (which of the 8 desires does this address?)
• Potential Angles (initial framework ideas)

How Many Concepts to Extract:

• Newsletter segment: 1-3 concepts per segment
• Full newsletter: 5-10 concepts total
• Long-form article: 5-15 concepts
• Podcast episode: 3-8 concepts

#### Step 3: Create Concepts Document

```markdown

# [Source] - Extracted Concepts

Core Insight: [1-2 sentences]

Context: [What background is needed]

Emotion/Value: [What this unlocks for reader]

Human Desires: [Which of the 8]

Potential Angles: [Framework ideas]

---

[Repeat structure...]

```

The 8 Human Desires

Reference these when extracting concepts:

1. Safety of Tribe - Belonging, community, fitting in
2. Survival & Success - Progress, achievement, security
3. Life Enjoyment - Pleasure, experiences, freedom
4. Social Acceptance - Status, respect, recognition
5. Sexual Companionship - Connection, attraction (often not applicable)
6. Comfort & Clarity - Simplicity, ease, certainty
7. Freedom From Fear - Safety, protection, security
8. Perceived Status - Respect, authority, expertise

---

Phase 2: Framework Matching (THE CRITICAL PHASE)

Goal: Match extracted concepts to best-fit frameworks using volume generation → selection

#### The Framework Matching Process

For each concept:

1. Brainstorm First: How COULD this concept be presented?

- Think beyond the obvious

- Consider different platforms

- Imagine different emotional angles

1. Review ALL Applicable Frameworks:

- LinkedIn templates (86+ options)

- Text post structures (100+ options)

- Don't stop at first match

- Consider at least 5-10 frameworks minimum

1. Test the Fit:

- Does concept naturally fit framework structure?

- What would make this concept fit BETTER in another framework?

- Which framework amplifies the core emotion/value most?

1. Generate Volume:

- Quick social plan: 2-4 framework matches per concept

- High-volume campaign: 10-20 framework matches per concept

1. Select Best:

- Which frameworks amplify the concept most?

- Which platforms matter most?

- Which formats are most efficient to execute?

#### Framework Categories

LinkedIn Templates (see references/linkedin-frameworks.md):

• 86+ templates from LinkedIn swipe files
• 50+ templates from proven creators
• Best for: Thought leadership, educational content, stories

Text Post Structures (see references/post-structures.md):

• 100+ proven tweet/post frameworks
• Best for: X/Twitter, Facebook, Instagram captions
• Categories: Comparisons, Lists, Challenges, Observations, Analogies

#### Document Framework Matches

```markdown

Framework Matches Generated (10 total):

1. Pattern Recognition Template

• Fit Assessment: ✅ STRONG
• Why it fits: [Explanation]
• Structure: "I've noticed a pattern: [Common Belief] isn't what leads to [Success]... It's [Core Insight]"
• Platform: LinkedIn
• Execution Preview: "[Draft of how it would read]"

2. Contrarian Truth Template

• Fit Assessment: ✅ STRONG / ⚠️ MODERATE / ❌ WEAK
• Why it fits: [Explanation]

[Continue...]

SELECTED FOR EXECUTION (Top 3):

1. [Framework] - [Rationale]
2. [Framework] - [Rationale]
3. [Framework] - [Rationale]

```

Quality Check:

• [ ] Generated at least 5-10 framework options per concept
• [ ] Assessed fit strength (STRONG/MODERATE/WEAK)
• [ ] Explained WHY concept fits each framework
• [ ] Selected best 2-4 with clear rationale
• [ ] Considered platform appropriateness
• [ ] Avoided first-match bias

---

Phase 3: Execute Selected Frameworks

Goal: Create polished, platform-optimized posts from selected frameworks

#### Determine Output Scope

• Quick Social Plan (1-3 posts): Best framework match per concept
• Multi-Platform Campaign (5-10 posts): Multiple frameworks across concepts
• High-Volume Repurposing (10-20 posts): 2-3 variations per framework

#### Execute Each Framework

1. Load Framework Structure - Reference the specific template
2. Fill with Concept Details - Insert insight, context, examples
3. Apply Voice - Match brand or individual voice style
4. Platform-Specific Optimization - Apply rules below
5. Generate Variations - Create 1-3 variations of same framework

#### Platform-Specific Guidelines

LinkedIn:

• Length: Long-form value-dense posts outperform (200-500 words)
• Links: Always in comments (not main post)
• Hashtags: 3-5 maximum, minimal
• Voice: Professional yet conversational, thought leadership
• Hook: First 2 lines critical (shows before "see more")
• Structure: Hook → Body → Insight → Question or CTA
• Tagging: Tag mentioned people/orgs (increases reach)

X (Twitter):

• Length: 70-100 characters optimal (despite 280 limit)
• Hashtags: 1-2 maximum
• Voice: Witty, concise, to-the-point
• Threads: Use for longer concepts
• Current strategy: Reply game important for growth

Facebook:

• Length: 40-140 characters optimal
• Links: NO external links in main post (kills reach)
• Hashtags: NO hashtags (Facebook doesn't reward them)
• Voice: Informal, playful, personable
• Format: Question posts with images perform best

Instagram:

• Length: 30-125 characters for feed captions
• Hashtags: 5-10 relevant hashtags
• Voice: Friendly, authentic, micro-story format
• Formats: Reels outperform static, carousels for educational

#### Post Output Format

```markdown

[Full post text]

---

Framework: [Template used]

Voice: [Brand/Individual]

Word Count: [Number]

Hashtags: [If applicable]

Platform: [Target platform]

Link in Comments: [URL if applicable]

Tags: [People/orgs to tag]

```

#### Quality Check

Voice Consistency:

• [ ] Sounds like a real person, not corporate
• [ ] Would I say this to a friend?
• [ ] Respects reader intelligence

Platform Compliance:

• [ ] Adheres to character limits
• [ ] Hashtags appropriate for platform
• [ ] Links placed correctly

Framework Fidelity:

• [ ] Actually follows selected framework structure
• [ ] Doesn't drift into generic post
• [ ] Template name documented

Strategic Alignment:

• [ ] Would target audience stop scrolling?
• [ ] Creates curiosity/emotion/value in first 2 seconds?
• [ ] Clear what action reader should take?

---

Phase 4: Proliferate Winners (OPTIONAL)

Goal: Multiply high-performing posts using SCAMPER, Human Desires, and Vision reframing

When to use:

• Monthly: Study top performers and multiply them
• Pre-posting: Generate many options, select best
• Content drought: Multiply existing winners

#### Method 1: SCAMPER Variations

Generate 7 variations from one post (one per letter):

S - Substitute

• Replace main idea with adjacent concept
• Swap the method for accomplishing benefit
• Change examples while keeping structure

C - Combine

• Merge with personal experience or story
• Combine two concepts for more power
• Add reply to someone else's post as your own content

A - Adapt

• Expand one-liner into full post or thread
• Add "missing piece" not in original
• Adapt to different platform

M - Modify

• Magnify specific pain points
• Use same idea in different format
• Make more punchy by removing words

P - Purpose (Put to other use)

• Angle for different audience segment
• Different benefit/pain point this solves

E - Eliminate

• Remove words to make punchier
• Simplify complex explanation
• Cut nuance and uncertainty

R - Reverse

• Flip the idea completely
• "With X you get Y" → "Without X you stay stuck with Z"
• Positive framing → negative (or vice versa)

SCAMPER Example:

Original:

> "The most successful founders don't start with funding. They start with customers."

S - Substitute:

> "The most successful founders don't start with a perfect product. They start with a painful problem."

C - Combine:

> "I spent years thinking I needed funding to start. Then I talked to 3 founders who bootstrapped to $10M. The most successful don't start with funding. They start with customers."

R - Reverse:

> "Without customers, your funding means nothing. Ask any startup that raised $50M and still failed."

#### Method 2: Human Desires Reframing

Spin concept through 8 desire lenses:

Example concept: "Customers over funding"

Safety of Tribe:

> "You don't need VCs to validate your idea. You need customers who get it. Build your tribe first."

Survival & Success:

> "The path to success isn't through investors. Every successful founder knows: customers first, funding later."

Comfort & Clarity:

> "Starting a company feels overwhelming. Here's what brings clarity: successful founders don't start with funding. They start with customers. Everything else follows."

Freedom From Fear:

> "The fear of 'not having enough runway' stops more companies than lack of funding. Get customers first. The fear disappears."

#### Proliferation Output

Create file: [Post Title]_Proliferations.md

Include:

• 7 SCAMPER variations
• 6-8 Human Desire reframes
• Total: 13-15 new variations from 1 original

---

Standard Output Structure

```

[Working Folder]/

├── [Source]_Concepts.md # Phase 1

├── [Source]_Framework_Matches.md # Phase 2

├── [Source]_Social_Posts.md # Phase 3

└── [Winner]_Proliferations.md # Phase 4 (optional)

```

Alternate: Combined Output

```markdown

# [Source] - Social Content

[Concept details]

Framework Matches

[2-4 options with fit assessment]

Selected Posts

[Executed posts ready to publish]

---

[Repeat...]

```

---

Content Issues

❌ First-Match Bias - Picking first framework that fits

❌ Generic Posts - Not using any framework

❌ Too Many Concepts - Multiple ideas in one post

❌ Missing Context - Concept doesn't stand alone

Framework Issues

❌ Framework Drift - Abandoning structure mid-post

❌ Mismatched Fit - Forcing concept into wrong framework

❌ No Volume - Creating only 1 option instead of 5-10+

Platform Issues

❌ Wrong Link Placement - External links in Facebook/LinkedIn main posts

❌ Hashtag Overload - Too many for platform

❌ Voice Mismatch - Too formal for Facebook, too casual for LinkedIn

Process Issues

❌ Skipping Concept Extraction - Writing without identifying standalone concepts

❌ Not Documenting Framework - Can't reference what worked later

---

A successful social post:

✅ Follows proven framework - Has clear structure

✅ Stops the scroll - Hook creates curiosity/emotion

✅ Standalone value - Works without reading source

✅ Platform-optimized - Follows rules for hashtags, links, length

✅ Framework documented - Template name noted

✅ Shareable - Audience would forward/tag others

✅ Authentic voice - Sounds like real person

---

Template Libraries

• references/linkedin-frameworks.md - 136 LinkedIn templates
• references/post-structures.md - 100+ text post frameworks

Proliferation Methods

• references/scamper-guide.md - SCAMPER method with examples
• references/human-desires-guide.md - 8 desires with reframing examples

Platform Guidelines

• references/platform-guidelines.md - Detailed platform rules

---

• hook-and-headline-writing - Optimize post hooks
• anti-ai-writing - Humanize posts that sound too polished
• voice-[style] - Match posts to specific brand voice
• transcript-polisher - Clean source transcripts first

---

Content creation is framework fitting. Extract concepts, match to templates, generate volume, select best. Turn 1 idea into 1000 variations.