copy-editing
๐ฏSkillfrom coreyhaines31/marketingskills
|Claude Code skill for systematically editing marketing copy through the Seven Sweeps framework, covering clarity, voice, benefit bridging, evidence, specificity, emotion, and risk reduction.
Overview
Copy Editing is a Claude Code skill that provides a systematic approach to reviewing and improving existing marketing copy through multiple focused editing passes. Rather than trying to fix everything at once, it uses a "Seven Sweeps" framework where each pass focuses on one specific dimension: Clarity, Voice and Tone, So What (benefit bridging), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (removing barriers to action).
The skill preserves the author's core message while enhancing its effectiveness. After each sweep, it loops back to verify that previous improvements remain intact. It also includes quick-pass editing checks for faster reviews, covering word-level replacements (cutting weak intensifiers, replacing corporate jargon), sentence-level guidelines, and paragraph-level formatting rules. A comprehensive checklist helps verify all seven dimensions are addressed before finalizing.
Key Features
- Seven Sweeps framework with sequential editing passes: Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk
- "So What" test for every claim, ensuring features connect to real benefits with "which means..." bridges
- Proof gap identification that flags unsubstantiated claims like "trusted by thousands" or "industry-leading" and recommends adding evidence
- Specificity upgrades replacing vague language with concrete numbers, timeframes, and examples
- Quick-pass editing checklists covering word-level cuts, sentence-level guidelines, and paragraph formatting for faster reviews
- Common copy problem diagnosis including wall-of-features, corporate speak, weak openings, buried CTAs, and mixed audiences
Who is this for?
Marketing writers, copywriters, and founders who want a structured, repeatable process for editing and improving existing marketing copy to increase clarity, credibility, and conversion potential.
Same repository
coreyhaines31/marketingskills(42 items)
Installation
npx vibeindex add coreyhaines31/marketingskills --skill copy-editingnpx skills add coreyhaines31/marketingskills --skill copy-editing~/.claude/skills/copy-editing/SKILL.mdSKILL.md
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