copywriting
π―Skillfrom coreyhaines31/marketingskills
|Conversion copywriting skill for marketing pages including homepages, landing pages, and pricing pages. Provides structured frameworks for headlines, CTAs, page sections, and writing style with quality checks.
Overview
A conversion copywriting skill for AI coding agents that guides writing marketing copy for any type of page, including homepages, landing pages, pricing pages, feature pages, about pages, and product pages. The skill embodies expert copywriting principles: clarity over cleverness, benefits over features, specificity over vagueness, and customer language over company language. It provides structured frameworks for page sections, CTA copy, and voice/tone guidelines.
The skill integrates with product marketing context files to avoid redundant questions, and includes detailed guidance for page-specific copy (homepage, landing page, pricing, feature, about), complete with headline formulas, section templates, and quality checks.
Key Features
- Page structure framework with above-the-fold, social proof, problem/pain, solution/benefits, how-it-works, and CTA sections
- Headline formulas and natural transition phrase references
- CTA copy guidelines with weak-to-strong transformation examples
- Writing style rules: simple over complex, specific over vague, active over passive, confident over qualified
- Page-specific guidance for homepage, landing page, pricing, feature, and about pages
- Quality check process for jargon, passive voice, buzzwords, and over-qualified language
- Integration with product marketing context files for context-aware copy generation
Who is this for?
Marketers and product teams who want AI-assisted help writing or improving marketing copy, and developers using AI coding agents to generate conversion-focused page content.
Same repository
coreyhaines31/marketingskills(34 items)
Installation
npx vibeindex add coreyhaines31/marketingskills --skill copywritingnpx skills add coreyhaines31/marketingskills --skill copywriting~/.claude/skills/copywriting/SKILL.mdSKILL.md
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