🎯

marketing-psychology

🎯Skill

from coreyhaines31/marketingskills

What it does

Claude Code skill providing 70+ psychological principles and mental models for marketing, covering buyer psychology, cognitive biases, persuasion frameworks, and pricing psychology with practical application guidance.

Overview

Marketing Psychology is a Claude Code skill that teaches AI agents to apply over 70 psychological principles and mental models to marketing tasks. It organizes behavioral science concepts into actionable categories including foundational thinking models, buyer psychology, persuasion techniques, pricing psychology, and conversion optimization. The skill helps users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

When activated, the skill checks for a product marketing context file and tailors its recommendations to the specific product and audience. It covers concepts ranging from First Principles and Jobs to Be Done through cognitive biases like the Mere Exposure Effect, Endowment Effect, and Hyperbolic Discounting, to persuasion frameworks like Reciprocity, Authority Bias, and Social Proof.

Key Features

70+ mental models organized for practical marketing application, each with specific marketing use cases
Foundational thinking models including First Principles, Pareto Principle, Theory of Constraints, and Second-Order Thinking
Buyer psychology coverage with cognitive biases like Confirmation Bias, Status-Quo Bias, Peak-End Rule, and the Paradox of Choice
Persuasion and influence frameworks including Reciprocity, Commitment & Consistency, Authority Bias, and Scarcity
Integration with the product marketing context system for tailored recommendations based on your specific product
Ethical application guidance ensuring psychology is used to help customers make better decisions, not to manipulate

Who is this for?

Marketers, founders, and product teams who want to apply behavioral science and psychological principles to improve their marketing strategy, conversion rates, and customer understanding.

📦

Same repository

coreyhaines31/marketingskills(34 items)

marketing-psychology

Installation

Vibe Index InstallInstalls to .claude/skills/ - auto-recognized by Claude Code

npx vibeindex add coreyhaines31/marketingskills --skill marketing-psychology

skills.sh Install⚠ Installs to .agents/skills/ - may not be auto-recognized by Claude Code

npx skills add coreyhaines31/marketingskills --skill marketing-psychology

Manual InstallCopy SKILL.md content and save to the path below

~/.claude/skills/marketing-psychology/SKILL.md

SKILL.md

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Last UpdatedJan 24, 2026

View on GitHub Back to Skills

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