product-marketing-context
🎯SkillClaude Code skill for creating a central product marketing context document that captures positioning, messaging, audience, and brand voice, which other marketing skills automatically reference.
Installation
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Overview
Product Marketing Context is a Claude Code skill that helps users create and maintain a foundational product marketing document at . This document captures core positioning, messaging, audience, competitive landscape, and brand voice information that other marketing skills in the collection automatically reference. By establishing this context once, users avoid repeating the same foundational information across different marketing tasks.
The skill offers two setup approaches: auto-drafting from the codebase (scanning README, landing pages, package.json, and marketing copy to generate a first draft) or starting from scratch through a conversational interview. It covers 12 key sections including product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics (the JTBD Four Forces), customer language, brand voice, proof points, and business goals.
Key Features
- Auto-draft option that analyzes the codebase (README, landing pages, marketing copy) to generate an initial context document
- 12 structured sections covering product overview, target audience, personas, pain points, competitive landscape, and more
- JTBD Four Forces framework (Push, Pull, Habit, Anxiety) for understanding switching dynamics
- Customer language capture with emphasis on verbatim phrases rather than polished descriptions
- Automatic integration with other marketing skills that reference the context file for tailored recommendations
- Iterative update workflow for maintaining the document as the product and positioning evolve
Who is this for?
Founders, product marketers, and growth teams who want to establish a single source of truth for product positioning and messaging that AI marketing tools can reference automatically.
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