product-marketing-context
๐ฏSkillfrom coreyhaines31/marketingskills
|Claude Code skill for creating a central product marketing context document that captures positioning, messaging, audience, and brand voice, which other marketing skills automatically reference.
Overview
Product Marketing Context is a Claude Code skill that helps users create and maintain a foundational product marketing document at . This document captures core positioning, messaging, audience, competitive landscape, and brand voice information that other marketing skills in the collection automatically reference. By establishing this context once, users avoid repeating the same foundational information across different marketing tasks.
The skill offers two setup approaches: auto-drafting from the codebase (scanning README, landing pages, package.json, and marketing copy to generate a first draft) or starting from scratch through a conversational interview. It covers 12 key sections including product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics (the JTBD Four Forces), customer language, brand voice, proof points, and business goals.
Key Features
- Auto-draft option that analyzes the codebase (README, landing pages, marketing copy) to generate an initial context document
- 12 structured sections covering product overview, target audience, personas, pain points, competitive landscape, and more
- JTBD Four Forces framework (Push, Pull, Habit, Anxiety) for understanding switching dynamics
- Customer language capture with emphasis on verbatim phrases rather than polished descriptions
- Automatic integration with other marketing skills that reference the context file for tailored recommendations
- Iterative update workflow for maintaining the document as the product and positioning evolve
Who is this for?
Founders, product marketers, and growth teams who want to establish a single source of truth for product positioning and messaging that AI marketing tools can reference automatically.
Same repository
coreyhaines31/marketingskills(43 items)
Installation
npx vibeindex add coreyhaines31/marketingskills --skill product-marketing-contextnpx skills add coreyhaines31/marketingskills --skill product-marketing-context~/.claude/skills/product-marketing-context/SKILL.mdSKILL.md
More from this repository10
Expert SEO audit skill that provides a priority-based framework covering crawlability, indexation, Core Web Vitals, on-page optimization, content quality, and E-E-A-T signals for comprehensive site analysis.
Conversion copywriting skill for marketing pages including homepages, landing pages, and pricing pages. Provides structured frameworks for headlines, CTAs, page sections, and writing style with quality checks.
Claude Code skill providing 70+ psychological principles and mental models for marketing, covering buyer psychology, cognitive biases, persuasion frameworks, and pricing psychology with practical application guidance.
Claude Code skill for creating and scheduling social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform-specific strategies, hook formulas, and content repurposing workflows.
Claude Code skill for planning content strategy, covering topic selection, content distribution, and editorial planning as part of a comprehensive marketing skills suite for technical marketers and founders.
Claude Code skill for building SEO-optimized pages at scale using templates and data, with 12 proven playbooks covering comparison pages, location pages, directories, and more.
Claude Code skill with 139 proven marketing strategies organized by category, company stage, budget, and timeline for SaaS and software product marketing.
A Claude Code skill for SaaS pricing and monetization strategy, covering value-based pricing frameworks, tier structuring with Good-Better-Best design, value metric selection, pricing research methods, and price increase playbooks.
Claude Code skill for systematically editing marketing copy through the Seven Sweeps framework, covering clarity, voice, benefit bridging, evidence, specificity, emotion, and risk reduction.
A Claude Code skill for analytics implementation and measurement, providing a decision-first tracking approach with structured tracking plans, event naming conventions, GA4 setup, Google Tag Manager integration, and UTM parameter strategies.