launch-strategy
🎯SkillA Claude Code skill for planning product launches and feature announcements using the ORB framework (Owned, Rented, Borrowed channels) and a five-phase launch process from internal testing to public release and ongoing momentum.
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Overview
Launch Strategy is a Claude Code skill for planning and executing product launches, feature announcements, and release strategies. It provides the ORB framework (Owned, Rented, Borrowed channels) for structuring launch marketing, ensuring all efforts funnel back to owned channels where you control the audience relationship. The skill covers everything from internal alpha testing to full public launches.
The skill breaks launches into a five-phase process: internal launch, alpha, beta, public launch, and ongoing momentum. Each phase has specific actions, goals, and criteria for moving to the next stage. It also includes real-world examples from companies like Superhuman, Notion, and TRMNL to illustrate effective tactics across different channel types.
Key Features
- ORB Framework: Structures launch marketing across Owned (email, blog, community), Rented (social media, marketplaces), and Borrowed (guest content, influencer partnerships) channels
- Five-Phase Launch Process: Guides through internal, alpha, beta, public launch, and ongoing momentum with specific actions for each phase
- Channel-Specific Tactics: Provides platform-specific strategies for Twitter/X, LinkedIn, Product Hunt, Hacker News, and other launch venues
- Real-World Examples: Includes case studies from Superhuman (invite-only waitlist), Notion (community-driven virality), and TRMNL (influencer seeding)
- Launch Content Planning: Covers announcement posts, demo videos, changelog entries, social threads, and email campaigns
- Ongoing Launch Momentum: Treats every feature update and improvement as a new launch opportunity to keep building momentum
Who is this for?
This skill is designed for SaaS founders, product marketers, and growth teams planning product launches or feature announcements. It is especially valuable for teams that want a repeatable launch process rather than treating each release as a one-time event.
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