Helps you write or rewrite the text on website pages such as homepages, landing pages, and pricing pages. It keeps your own voice, writes only claims you can back up, and avoids phrases that sound like AI.

A skill that finds out why your website does not show up well in Google search and tells you what to fix first. It checks how search engines find your pages, then speed, titles and content.

Acts as a content strategist to plan content that drives traffic and leads, using topic clusters, buyer-stage keyword research and editorial priorities tied to customers and search. Helps decide what to write and why posts are not bringing customers.

Applies psychological principles and mental models to marketing, explaining why buyers behave as they do and how to influence decisions ethically. Covers biases like anchoring, social proof, scarcity, loss aversion and framing, plus strategic thinking models.

Helps brands get cited and recommended in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini and Copilot. Covers AEO and GEO, AI visibility audits, content structure, llms.txt and agent-readable sites.

Edits, tightens and proofreads existing marketing copy without rewriting it from scratch, using a Seven Sweeps framework and an AI-tell check. Requests to fix a single line get a focused point edit to that line only.

Acts as a marketing strategist that draws on a library of 139 marketing ideas to suggest the most relevant growth tactics for a software product based on its stage, budget and goals.

Writes and evaluates ad creative such as headlines, primary text, and variations for Google, Meta, LinkedIn, TikTok, and X, checked against each platform's character limits. It can iterate from performance data, produce grounded static batches, and plan which ads to make next.

Helps create B2B sales collateral that reps actually use, including decks, one-pagers, objection handling, demo scripts, battle cards, proposals and win-loss analysis. It emphasizes scannable, outcome-focused content and claims reps can defend.

Helps run and synthesize customer research, from analyzing transcripts, surveys and reviews to mining Reddit and review sites and running interviews. It extracts jobs to be done, pains, triggers and customer language, and labels each insight with a confidence level.