analytics-tracking
🎯SkillA Claude Code skill for analytics implementation and measurement, providing a decision-first tracking approach with structured tracking plans, event naming conventions, GA4 setup, Google Tag Manager integration, and UTM parameter strategies.
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Overview
Analytics Tracking is a Claude Code skill for setting up, improving, and auditing analytics implementations. It provides a decision-first approach to tracking: every event should inform a specific business decision rather than just collecting data. The skill covers tracking plan creation, event naming conventions, property standardization, and implementation across GA4, Google Tag Manager, and UTM parameters.
The skill emphasizes data quality over data quantity, guiding users through a structured tracking plan framework that maps events to business questions. It covers essential event types including pageviews, user actions, system events, and custom conversions, with platform-specific implementation guidance for both marketing sites and product applications.
Key Features
- Decision-First Approach: Ensures every tracked event ties to a specific business decision, avoiding vanity metrics and unnecessary data collection
- Tracking Plan Framework: Provides a structured format mapping event names, categories, properties, triggers, and notes for comprehensive documentation
- Event Naming Conventions: Establishes Object-Action naming patterns (e.g., signup_completed, cta_hero_clicked) with consistent lowercase underscore formatting
- GA4 Implementation Guide: Covers property setup, enhanced measurement, custom events, and conversion marking with code examples
- Google Tag Manager Integration: Explains container structure (tags, triggers, variables) and data layer patterns for scalable tracking
- UTM Parameter Strategy: Standardizes campaign tracking with naming conventions and consistent parameter usage across channels
Who is this for?
This skill is designed for marketers, product managers, and developers who need to implement or audit analytics tracking on marketing sites and product applications. It is especially useful for teams transitioning to GA4 or building a tracking plan from scratch.
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