form-cro

Overview

Form CRO is a Claude Code skill for optimizing forms that are not signup or registration forms, including lead capture forms, contact forms, demo request forms, application forms, survey forms, and checkout forms. The skill applies the principle that every field has a cost: each additional field reduces completion rates, with 7+ fields typically causing a 25-50% or greater reduction compared to a 3-field baseline.

The skill covers every aspect of form optimization, from individual field-level improvements (email, name, phone, company, job title, dropdowns, checkboxes) through layout decisions (single vs. multi-column, label placement, field ordering) to multi-step form design and error handling. It provides actionable recommendations organized by quick wins, high-impact changes, and A/B test hypotheses.

Key Features

• Field-by-Field Optimization: Provides specific best practices for each field type including email (inline validation, typo detection), phone (auto-format, country codes), company (auto-suggest, domain enrichment), and free text fields
• Field Reduction Framework: Challenges every field with three questions: is it necessary before helping them, can it be obtained another way, and can it be asked later
• Multi-Step Form Design: Covers when to use multi-step forms (5-6+ fields), progressive commitment patterns, progress indicators, and back navigation
• Layout Best Practices: Guides decisions on single vs. multi-column layout, label placement (always visible, not just placeholder), and mobile-friendly tap targets (44px+)
• Error Handling: Implements inline validation as users move between fields, specific error messages with fix suggestions, and field focus on first error at submission
• Social Proof and Trust: Recommends placing testimonials, security badges, and privacy reassurance near forms to reduce anxiety and increase completion

Who is this for?

This skill is designed for marketers, UX designers, and growth teams optimizing lead capture, contact, demo request, or any non-signup form. It is especially useful for B2B companies where form completion directly impacts pipeline and revenue.