onboarding-cro

Overview

Onboarding CRO is a Claude Code skill focused on optimizing post-signup user onboarding and activation. Its core goal is to help users reach their "aha moment" as quickly as possible and build habits that drive long-term retention. The skill covers the full spectrum of onboarding design, from defining activation events and designing first-run experiences to handling stalled users and measuring funnel performance.

The skill applies four core principles: time-to-value is everything, one goal per session, interactive experiences beat tutorials, and visible progress creates motivation. It provides frameworks for different onboarding approaches (product-first, guided setup, value-first), checklist patterns, empty state design, and multi-channel coordination between in-app and email touchpoints.

Key Features

• Activation Definition Framework: Helps identify the "aha moment" that correlates with retention, with examples by product type (project management, analytics, design tools, marketplaces)
• Onboarding Flow Design: Covers immediate post-signup experiences with three approaches (product-first, guided setup, value-first) and criteria for choosing each
• Checklist Pattern Guidance: Best practices for 3-7 item onboarding checklists ordered by value, with progress bars and celebration on completion
• Empty State Optimization: Transforms empty states from dead ends into onboarding opportunities with clear actions and example data
• Multi-Channel Coordination: Aligns trigger-based email sequences with in-app onboarding to reinforce rather than duplicate actions
• Stalled User Recovery: Detection criteria and re-engagement tactics including email sequences, in-app recovery flows, and human outreach for high-value accounts

Who is this for?

This skill is designed for product managers, growth teams, and UX designers working on post-signup activation and user onboarding flows. It is especially valuable for B2B SaaS products where the gap between signup and first value creates churn risk.