paid-ads
🎯SkillA Claude Code skill for paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok, covering platform selection, campaign structuring, ad copy frameworks, audience targeting, and budget optimization.
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Overview
Paid Ads is a Claude Code skill for creating, optimizing, and scaling paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok. It provides a structured approach to campaign management, from platform selection and account organization to ad copy creation, audience targeting, and budget optimization. The skill acts as an expert performance marketer with knowledge of each platform's strengths and best practices.
The skill covers the full paid advertising workflow: choosing the right platform based on audience and goals, structuring campaigns with clear naming conventions, writing ad copy using proven frameworks (PAS, BAB, Social Proof Lead), building audience targeting strategies per platform, and managing budgets through testing and scaling phases. It includes creative best practices for both image and video ads with platform-specific production tips.
Key Features
- Platform Selection Guide: Matches platforms to use cases (Google for high-intent search, Meta for demand generation, LinkedIn for B2B decision-makers, etc.)
- Campaign Structure Best Practices: Provides account organization hierarchy (Campaign > Ad Set > Ad) with standardized naming conventions
- Ad Copy Frameworks: Includes Problem-Agitate-Solve, Before-After-Bridge, and Social Proof Lead formulas with practical examples
- Audience Targeting by Platform: Leverages Google keywords, Meta interests/lookalikes, and LinkedIn job titles with exclusion strategies for existing customers
- Budget Allocation Strategy: Recommends 70/30 split between proven and testing campaigns, with 20-30% scaling increments and algorithm learning periods
- Creative Production Guidelines: Covers image ad best practices, 15-30 second video ad structure (hook, problem, solution, CTA), and platform-specific format requirements
Who is this for?
This skill is designed for marketers, founders, and growth teams running paid advertising to acquire customers across search and social platforms. It is especially useful for teams managing multi-platform campaigns who need a consistent framework for strategy, creative, and optimization.
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