referral-program
🎯SkillA Claude Code skill for designing, launching, and optimizing referral and affiliate programs. Provides frameworks for incentive structures, share mechanisms, trigger moments, and program ROI measurement.
Installation
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Overview
Referral Program is a Claude Code skill that guides users through designing, launching, and optimizing referral and affiliate programs. It provides a structured framework for turning existing customers into growth engines through word-of-mouth, referral links, and affiliate partnerships. The skill covers the full lifecycle from program design to post-launch optimization.
Whether you are building a customer referral program, an affiliate program, or both, this skill walks you through choosing the right incentive structure, identifying trigger moments, selecting share mechanisms, and measuring ROI. It includes launch checklists, A/B testing suggestions, and email sequence templates.
Key Features
- Program type guidance: Helps decide between customer referral programs and affiliate programs based on product fit and business model
- Referral loop design: Step-by-step framework covering trigger moments, share mechanisms, and incentive structures (single-sided, double-sided, tiered)
- Optimization playbook: Actionable fixes for low awareness, low share rates, low conversion, and fraud/abuse
- Success metrics: Tracks active referrers, conversion rates, CAC comparison, LTV of referred customers, and program ROI
- Launch checklist: Comprehensive pre-launch, launch, and post-launch (30-day) task lists to ensure nothing is missed
- Email sequences: Ready-to-use templates for referral program communication
Who is this for?
This skill is designed for founders, growth marketers, and product managers who want to build or improve referral and affiliate programs that drive sustainable, low-cost customer acquisition.
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